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10 ways to grow your Twitter influence

How do you grow your influence and measure it on Twitter?

That is the question that many companies, organizations and individuals are trying to answer, now more than ever.

Edelman has created a popular tool that measures an individual’s importance on Twitter called TweetLevel. This tool can help you understand and quantify the importance levels of Tweeters and their usage of Twitter. However, judging a person’s true level of influence is tough to define, even though many people have provided a great start.

While doing research for this blog post, I came across several great articles, blog posts and resources to share. Social media expert Brian Solis has a post about Make tweet love – Top tips for building Twitter relationships and prevential.com has an excellent resource titles How to attract and influence people on Twitter.

With all this information on this topic, I brainstormed my own list of tips for my readers to share ways to boost your ranking on this social media platform. Below you’ll find my top 10 ways to grow your Twitter influence.

1. Think like a reporter or a copy editor

With only 140 characters, every word, space and punctuation counts. Make sure each tweet is so compelling that your followers will stop to read what you have to say in the crowded and noisy Twitter universe. Today, it is all about telling a story and telling it well.

2. Content is king

Make sure you have content that is worth posting and that engages your followers and prospective followers. The Internet Activity Index released by the Online Publishers Association provides a unique way of looking at consumer engagement online.

3. Be generous

Engage with other tweeters by re-tweeting content that you find interesting. Think of your tweets as your online journal that you can reference on your public timeline. It is easy to RT tweets that you like of others — and the added bonus is that you’ll have those tweets in your stream for future reference. Not only are you helping yourself, you are spreading the word for others. People you RT will be more likely to follow you back and spread the word about you.

4. Be a resource for others

Add value with each tweet or retweet. Make sure that when you are tweeting, you treat each one like an email. Sending too many emails decreases your credibility. Make sure that when you have something to say, your followers think it’s worthwhile.

5. Take Twitter offline

Arrange for a phone call or coffee meeting with interesting tweeps that you follow. Or attend or create a Tweet-up in your area. Check out Twtvite, an event manager tool that helps you create and learn about TweetUps.

6. Listen

Try to read of your followers Tweets and follow the most popular hashtags like #SocialMedia and #FollowFriday and industry hashtags that affect your job or interests like #PR or #Marketing. I would also suggest checking out the #hashtags Web site that tracks the most popular hashtags on Twitter and provides details about those hashtags.

7. Be relevant

Try as much as possible to link to articles or post something that is new and newsworthy. For example, I recently tweeted an article from TMZ that claimed the Tiger Woods injuries in the car accident were caused by his wife, not his collision. It was one of my most popular tweets.

8. Quality over quantity

There is a big temptation to get as many followers as possible. The key is to have a quality following over a large quantity of followers. As Twitter becomes more popular, more and more spammers (and the porn industry) will want to become your friend. Check out How to get more followers: Some methods that work for some more information.

9. Patience is a virtue

A large following doesn’t occur overnight. It takes a while to build a loyal following. Rome wasn’t built in a day and neither will your following. Be persistent and continue to invest time in growing your network on Twitter.

10. Treat others as they want to be treated

It is a twist on the golden rule. Find out how your followers like to interact with others and engage with them in a similar fashion.

What do you think? What are some others ways you can grow your influence on Twitter?

35 thoughts on “10 ways to grow your Twitter influence

  1. Mary Ann McCauley, ABC says:

    Matthew,

    It is refreshing to have a colleague promote applying the basics of effective communication to Twitter posts. Let’s hope those who tweet irrelevant trivia about their lives take your advice to heart and offer something meaningful.

    Like

  2. Amanda Crater says:

    Great tips. You’re right on about the public timeline – I use facebook and twitter as a way to keep track of the content I found most valuable and want to share. I also recommend using TweetCloud to see what people tweet about and their relevance to you or your company (http://tweetcloud.icodeforlove.com/AmandaCrater/201288). Twitter Lists are great too – follow the lists that follow the most people in your area of interest (mine would be green news sites, for example). Great read and thanks again for sharing!

    @AmandaCrater

    Like

  3. Adrian says:

    Great advice. I have to mention just one thing, your influence is not measured by the number of followers. If people who follow you are not relevant for your brand (see the companies the promise thousands of followers for money) your influence is zero. If you want quantify in a better and more complex way your influence I suggest to use twitter grader, a free tool from Hubspot (http://twitter.grader.com/)

    Like

  4. justinarium says:

    Matt,

    Thanks for the email and thanks for the post. I can see now why you’re being spread on the Web.

    I would agree with you and Adrian that influence is not by the number of followers, but the level of engagement produced by a brand’s quality content.

    Finally, I’ve noticed some clients want to leverage twitter into thier social media landscape, yet not sure if influence is a quantitative or qualitative measurement. I’d be interested in reading more on how Edelman “measures” trust, engagement and quality to develop that influence ratio.

    Keep up the good posts!

    Like

    • mattroyse says:

      Thank you for sharing Karen. Twitter Grader is indeed a great resource to measure how you are doing on Twitter. I would suggest reading: “Got Twitter Clout? New Tools Rate You” http://ow.ly/XVwi for more online Twitter rating tools.

      Like

  5. crganesh says:

    Good collection of information..!

    I came across many, even some of my friends – never put RT while doing re-tweet. They like to show that they only got that information.

    On man – stop doing like this – give credit to the original tweets.!

    Like

    • mattroyse says:

      I am glad to hear that you liked the blog post, especially #10. I learned about this rule in my MBA course and I thought it fit well here. Thank you reading and commenting.

      Like

  6. Matt Cheuvront says:

    Great work here Matt. Listening, knowing when to engage, becoming a trusted resource, and being personable are some of the most important Social Media qualities one can possess to being successful. Wise words sir.

    Like

  7. keri says:

    please take that insipid snowfall off your site. it’s making my scroll bar jump up and down like a monkey. not cute.

    Like

    • mattroyse says:

      Good point but if you read “Putting the Public Back in Public Relations” by Brian Solis, he says you should stay away from calling it an “audience” per say. You should check out the book, if you haven’t already. Thank you for reading and commenting.

      Like

    • mattroyse says:

      Thank you Jennifer. I am glad that you enjoyed this post. For many, Twitter is overwhelming but it becomes easier when you use third party platforms like TweetDeck and Hootsuite.

      Like

  8. streamline6 says:

    Matt,

    I love this article. It was tweeted by Mark Ragan at Ragan Communications. So, I’m now “retweeting” it!

    I felt the article gave great perspective on having quality followers rather than quantity. I get so annoyed by people that tweet that just want to sell something.

    Thanks!
    Krista

    Like

  9. soplar says:

    Hello, I’m Manuela and I’ve recently begun to get involved
    with what you’re referfing to. I am not sure where you’re getting your details, but good job even so. I ought to devote some more time learning and understanding more. Thanks for the article: this is just what I was looking for for my mission.

    Like

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