Clock time

When is the best time to tweet?

We all want our tweets to get noticed, read and re-tweeted—whether they are your personal tweets or you are tweeting on behalf of a brand.

The purpose of this blog post is to give you some information about what research says about the best time to tweet and show you some tools so you can tailor your tweeting times to your followers’ habits.

Time of Day

According to the Twitter vs. Time infographic produced by the marketing company Lemon.ly referencing Twitter and Sysomos data, the most traffic on Twitter occurs between 9 to 11 a.m. ET and 1 to 3 p.m. ET. According to Hubspot Social Media Scientist Dan Zarrella’s research, the best time to tweet is 5 p.m. ET.

The takeaway: Spread your tweets out throughout the day with an emphasis toward later in the day.

Time Zone

Pulling data from Dan Zarrella, the Science of Social Timing infographic created by KISSMetrics, shows that the breakdown of tweets in U.S. 48% of tweets are from the East Coast, 33% of tweets are from the Central time zone and 14% are from the West Coast. It is important to remember that nearly 80% of the general U.S. population is located in the Central and Eastern time zones.

The takeaway: Think East Coast time.

Day of the Week

According to Dan Zarrella’s How to Get More Clicks on Twitter, you are more likely to get clicks on your Twitter links toward the end of the week and weekends. From my personal experience, I have been successful with Sunday evenings. In terms of followers clicking on your Twitter links, followers are more likely to do so on Friday, Saturday and Sunday.

The takeaway: Don’t forget about the weekends.

Success Lies in Frequency Not Timing

In the end, success on Twitter does not rely on when you tweet but how frequently you tweet. Not too much but not too little. If you post at least five times a day, spaced throughout the day, you will mostly likely achieve the maximum impact of your tweets.

Convince and Persuade

The 7 habits of highly effective people on Twitter

A lot of what Stephen Covey writes in his bestselling book The Seven Habits of Highly Effective People applies to the habits of the top influential Twitterers.

Here are seven behaviors to repeat regularly to increase your influence on Twitter.

Habit #1: Make each tweet count

Mark sure each tweet or update you send is relevant. There is an increasingly amount of noise on Twitter so you need to make sure each tweet you send grabs the attention of your followers. With limited time and lower attention spans, compelling tweets are a must. Read: how to write magnetic headlines.

Habit #2: Know yourself

Discover and clarify your values and goals. What are your trying to accomplish from Twitter? Think Guy Kawasaki and his Twitter strategy.

Habit #3: Plan ahead

Plan and execute your tweets for the week ahead. Schedule some tweets using a third-party platform like Hootsuite or TweetDeck (which is now part of Twitter).

Habit #4: Know your following

Know your Twitter followers and what they like about your tweets. The third-party platforms mentioned above show you which tweets are the most popular and shows which topics your followers like and don’t like.

Habit #5: Listen

Listen well. Follow trending topics on Twitter, popular hashtags and take advantage that Twitter inherently reports news before traditional media does. Create a reasonably large amount of Twitter lists to better segment your followers so you can better understand your different types of followers.

Habit #6: Grow your influence slowly

Your following won’t dramatically increase overnight. It is a marathon not a sprint. Follow these tips on how to grow your Twitter influence (another post I wrote).

Habit #7: Develop a sustainable strategy

Twitter takes a lot of time and effort to be successful. You are only as good as your latest tweet. You have to continually to produce re-tweetable content. Know how to get more retweets by taking advantage of research by social media scientist Dan Zarrella.

What habits would you add to this list?