It didn’t take long after the birth of the internet for us to arrive at the age of the blogger.
What started as a handful of early adopters has developed into a tremendous wave of written content from experts and enthusiasts in every niche imaginable.
This rise in written content has been met by the demand of online users. Today, many people rely almost exclusively on online sources to learn about and solve their problems.
When someone says that they are going to Google it, the usual translation means: find a blog post to explain this to me.
As online users began to trust blogs and turn to them for answers and entertainment, content marketing was born. Today, scores of companies race to produce high-quality blogs to attract attention and build trust with the right audience. Ideally, the sort of audience that buys their products and/or services.
The method is proven. The concept seems simple enough. Produce content that adds value to your target market, and your business grows with your new following. But what if you are someone who doesn’t want to blog? What if typing at a computer for hours every week sounds like a nightmare? What if you are more of a visual person who gets bored with written words?
If this sounds like you, then there is an important evolution happening that you can be a part of.
Welcome to the age of the vlogger
It no longer takes a written essay. Just a camera, some basic editing software, and a confident delivery. If you are more of a speaker than a writer, then this is the ideal paradigm shift.
Vloggers, YouTubers, and video content creators now hold the most power in the battle for attention online. Video already consumes more than 50 percent of digital data online, and the demand is growing by the day. More people report that they prefer video over images or text, and user patterns reflect that.
The meteoric rise of Snapchat and the increasing dominance of video on Instagram and Facebook are clear indicators of user preferences, and where the biggest demand for content will lie in the future.
Since 2006, the true battlefield for video dominance is on YouTube, the second largest search engine in the world. YouTube has become the new home of answers and entertainment for many.
Vlog instead of blog
For anyone who winced at the idea of writing 2,000-word articles daily to fight for attention, this is the chance to master the new staple of online content. There will come a day where the internet is dominated by video, and the opportunity is there to develop your expertise and build your audience with videos.
This infographic below provides 68 tips on how you can get started with vlogging and stand out on YouTube. Happy vlogging!
This infographic is from Vlogging Guides.