We all want our tweets to get noticed, read and re-tweeted—whether they are your personal tweets or you are tweeting on behalf of a brand. The purpose of this blog post is to give you some information about what research says about the best time to tweet so you can tailor your tweeting times to your followers’ Twitter habits.
When is the best time to tweet?
Here’s what research says you should do on Twitter.
Time of day
According to 20 studies on the best times to post on social media, the best times to post on Twitter are Noon, 3:00 p.m. and 5:00 p.m. In fact, Twitter users are 181 percent more likely to be on Twitter during their commute.
The key takeaway: Spread your tweets out throughout the day with an emphasis toward later in the day
Pulling data from the science of social timing shows that the breakdown of tweets in U.S. 48 percent of tweets are from the East Coast. 33 percent of tweets are from the Central time zone. 14 percent are from the West Coast. It is important to remember that nearly 80 percent of the general U.S. population is located in the Central and Eastern time zones. If you are not in the U.S., check out these popular time zones.
The key takeaway: Think East Coast time
Day of the week
According to how to get more clicks on Twitter, tweets on Saturday and Sunday had a higher click through rate than weekday tweets. From my personal experience, I have been successful with tweets on Sunday evenings. In terms of followers clicking on your Twitter links, followers are more likely to do so on the weekends.
The key takeaway: Don’t forget about the weekends
Success lies in frequency not timing
In the end, success on Twitter does not rely on when you tweet but how frequently you tweet. Not too much but not too little. If you post at least five times a day, spaced throughout the day. You’ll most likely achieve the maximum impact of your tweets.