Anyone who is still ignoring video as part of their digital marketing strategy is already well behind their competition.
YouTube has become the second largest search engine online. It is critical that you grab a share of that audience. People everywhere are looking more towards video and less towards traditionally text-driven blogs to answer their questions and entertain them.
It doesn’t take a massive effort to get started on YouTube. The payoff can be huge.
Just like ranking on the first page in Google search results, having a popular YouTube video funnels potentially millions of people in your target audience directly to your doorstep. Regardless of your business, if you want more connections and conversions, then videos are a must.
The infographic from Vlogging Guides below details how we can use tactics like eye-catching YouTube channel art to attract more viewers and optimize user experience.
Here are 5 takeaways that will help you stand out on YouTube.
1. Optimize your video titles
Your video titles on YouTube are one of the key factors that will determine which search results you appear in, and also whether viewers will decide to click on your video in the first place. For best results, pick one keyword that you want to compete for, and include it near the front of your title. Don’t stuff in a ton of keywords or make it too long. Your title should be no longer than 10 words.
It will also help to include some sense of urgency (example: “how to do ____ today”). Be very clear what value your video can provide.
2. Curate playlists
User experience matters with everything we do online. If you are looking for views on YouTube, then one of the most effective things you can do is have your viewers watch the videos you produce back to back.
Playlists on your channel page can be a great way to do this. Playlists make it easy for viewers to watch consecutive videos from related topics that they are interested in and help you to organize your content.
3. Network with other channels
Sometimes the ‘related channels’ and ‘recommended channels’ are forgotten features that YouTubers do not take advantage of. This is a mistake for a couple of reasons.
For some, data suggests that turning on the recommended channels features gives you a boost in YouTube’s eyes because you are opening up to a better user experience, rather than trying to horde viewers for yourself.
Similarly, recommended channels are your opportunity to give some love to other YouTube channels that you appreciate and think your audience would like. This implies to YouTube’s search algorithm that you should be considered in the same category as these recommended channels. It also presents an opportunity for co-promotion between your channel and others online in your space that can drive traffic back and forth.
4. Greet viewers with a trailer
When YouTube viewers land on your page, that is your chance to make a great first impression. In addition to artwork, you can immediately launch into your favorite video to show off your stuff.
Playing your strongest content here is better than nothing, but a designated channel ‘trailer’ or welcome video that sells what your channel is all about can improve your chances of the visitor hitting the ‘subscribe’ button.
5. Use great YouTube channel art
This one can feel overly simplistic, but it matters! If you are using amateur looking channel art for your banner and icon, then your whole channel is going to feel amateur. Strong, eye-catching channel art, on the other hand, can be the difference between a viewer investigating your channel vs. a competitor (especially when it comes to video thumbnails).
Upload images to YouTube at the recommended sizes (details below) and spend more than 5 minutes creating your artwork. It doesn’t need to be a masterpiece. Ask yourself: if you saw this banner, would you believe the YouTube channel was a credible source of information?
This post and infographic are courtesy of guest blogger Mike Barrett from Vlogging Guides.
This infographic was created by Vlogging Guides. View the earlier version of this article/infographic.