Digital marketing for your brand was not such a hurdle to marketers in the past.
Setting up a website for a brand and getting views and visits was perfectly fine.
These days, however, with the staggering amount of content development and information available on the Internet, the competition is cutthroat.
Ordinary website development requires more than just setting up a page.
Your website will have to be searchable to generate more views, which would translate to more possible customers for your brand.
Other than that, good brand marketing requires user engagement and content creativity.
Why you should use YouTube to market your business
YouTube is a great platform to set an edge on your business. Being the world’s third most popular website and ranking second in the most popular search engine, next to Google, YouTube gives businesses a huge leap out of the box of conventional advertising. It also provides businesses a wide reach of audience, with over 1 million users and a steady increase in views of 50 percent year after year.
Being the world’s third most popular website and ranking second in the most popular search engine, next to Google, YouTube gives businesses a huge leap out of the box of conventional advertising. It also provides businesses a wide reach of audience, with over 1 million users and a steady increase in views of 50 percent year after year.
It also provides businesses a wide reach of audience, with over 1 million users and a steady increase in views of 50 percent year after year.
In addition, YouTube is available around the clock in 61 different languages and is accessible in 75 countries through the use of several devices such as desktop computers, laptops, smartphones, and tablets.
YouTube definitely bests regular tv and radio advertising reach.
Videos posted on YouTube may also be viewed on other social media sites and websites as well. With its format, it can easily be embedded and shared.
Businesses do not just make use of the reach its viral strategy feature promotes, but businesses also benefit from the suggestions and reactions they get from viewers.
How to Successfully Use YouTube
To effectively use YouTube for business, here are 7 tips:
1. Be creative
In the world of marketing, creativity takes you a long way. Conventionality is like bland food on the tongue.
The trend these days is the more creative you get, the more views you haul. Remember not to limit the videos from being too direct or its content solely focused on the products you sell.
It is important to add in a few details that are, though not directly related to the product, but entertaining or piquing curiosity.
But be careful not to go overboard. You wouldn’t want your viewers to get confused on what you are really marketing for. Just make sure that your videos evoke the emotions you want your customers to feel towards your brand or products.
So, go ahead and let your creative juices flow!
2. Promote a call to action (CTA)
Aside from the links you want to embed in your video, do not forget to include CTAs in it.
You may ask your viewers to subscribe to your channel, leave a comment to contact you or share your videos to other social networking channels.
Think about your video as a virtual workspace where you will be able to advertise your brand or product and then be able to get feedbacks for possible orders or to get suggestions or reactions regarding your product.
3. Be interactive
To be able to reach out better to your viewers, monitor all comments they leave and quickly respond to their feedback.
This is important so as to establish credibility and trust with your potential customers.
Additionally, being interactive with your viewers is especially important when your video content covers on product demonstrations, testimonials, or about giving your advice, views, opinions, and ideas.
Viewers will be given the impression that you really know what you are talking about.
4. Use relevant keywords
Cold-selling, as what other marketers do, are not all the time a sure way to get your prospective customers to buy your product.
It is important to take into consideration which stage of the buying process your customers are.
In most cases, people who would view product promotion videos on YouTube are still at the discovery stage and will not be willing to make any purchases yet. For this very important reason, you have to make sure that you use relevant and right keywords to make your video findable to viewers.
To know what keywords to use for the description of your videos and for better targeting, there are online tools available for that. Or you can opt to test the performance of the keyword in YouTube Ads.
The keywords you choose need to have an ample amount of exposure to test them properly. To be able to pull together sufficient data to assess their effectivity, choose keywords that have a minimum of 1,000 monthly expressions.
5. Leave out a little to invite them to your website
Your YouTube video should maintain its goal to advertise your website and lead your prospective customers to check out your website where full product information is given.
Provide offers, educate them about your product, and make them understand their need for your product.
However, leave them hanging a bit so you can convince them to go to your website. You can close the video by pitching in your web address so they can continue on checking out in full detail your offers.
6. Optimize and drive the traffic
In promoting your website, Search Engine Optimization (SEO) is very important.
While there are marketers who focus on driving traffic to their video uploads, it is wiser to drive the traffic towards your other online pages.
Most of the viewers do not only view your video page, though they usually view them first, they also visit your YouTube channel or your profile page.
To optimize this, fill in your profile with relevant information about your company, your products, and don’t forget to add links to your other websites.
7. Don’t be afraid to collaborate
Many advertisers in YouTube collaborate with others with audiences as well.
This strategy is a win-win situation for both parties collaborating, especially when you are working together with someone with a similar audience to yours since you are both gaining exposure to each other’s audiences.
Not only that, it is also a good move to increase your credibility. This is especially true when you collaborate to bigger and more popular YouTube channels.
Advertising is quite tight in the virtual world of the Internet so you need to do it right to gain attention and increase your chances of selling.
Follow these 7 steps and you’re on the right track!
This blog article was written by guest blogger Gemma Reeves, a seasoned writer who enjoys creating helpful articles and interesting stories. She has worked with several clients across different industries such as advertising, online marketing, technology, healthcare, family matters, and more. She is also an aspiring entrepreneur who is engaged in assisting other aspiring entrepreneurs in finding the best office space for their business.