If you don’t have to calculate the return on investment (ROI) of content marketing at your organization, you are lucky.
Even if you don’t to calculate the ROI of your content, you need to at least know what content is working and what content is not working.
As the old adage says, “you can’t manage, what you don’t measure.”
To help you measure (and to some extent manage) your content in a simple and easy way, you can follow these 10 ideas below to see if your content is performing well.
And you don’t have to break out a calculator.
By looking at your analytics and using free Google tools, you can produce better content and your analytics will give you ideas on what content you should produce next.
And it will give you insights on how you can improve your digital marketing efforts on your shoestring budget.
Check out this infographic below by Orbit Media Studios to discover new tools and tips on how you can easily measure the effectiveness of your content:
This infographic was created by Orbit Media Studios.