Does your LinkedIn profile reflect your personal brand and your career accomplishments?
Does it tell others the whole story of your career and the value you provide your current and/or your future company?
Is it optimized in a way that tells recruiters, clients, and prospects that you are a LinkedIn power user?
To show the world what you do and why you are different, you need to:
- optimize your LinkedIn profile
- increase your social selling index score
- use it daily to interact with others, including sending reply-worthy inMails
How does one become a LinkedIn power user?
Here are 11 tips to help you become a LinkedIn all-star professional:
1. Customize your profile’s URL
When customizing your public LinkedIn profile URL, aim to just have your full name without anything else (aka no hyphens).
If you have a common name, then you might have to resort to a slight modification.
For example, if you can’t add your full name (because someone else already has it), consider adding your middle initial, “your current company name” at the end of it, your industry or a number. If you leave your company, you can always edit it.
2. Upload a great profile photo
Make sure your LinkedIn profile photo is professional. Take the time to get a good picture taken by a professional photographer.
Your professional photo should be on a white background but it is up to you on what you think looks best.
3. Include your location
Most recruiters narrow their LinkedIn search for their candidates by location.
Does your LinkedIn profile have the right area on it?
For example, if you are the suburbs of a big city, do you have “Greater [Insert Your City] Area” or the name of the suburb. You should use the “Greater [Insert Your City] Area” so you have a better chance at showing up in LinkedIn search results for your area.
4. Write a compelling headline
Instead of using the default “X position at Y company,” you should tailor it to your career keywords and the best way to describe yourself that matches your personal brand.
For example, in my headline, I could write Director of Marketing Communications as my official title but instead, I talk about my real value is a Speaker, a Digital Marketing Director, a LinkedIn trainer and University teacher in my headline.
5. Compose your elevator pitch in your summary section
Talk specifically about your current role at your company and how your value proposition.
In other words, your summary section is basically your career elevator pitch in written form.
6. Join relevant communities
Join LinkedIn Groups (learn why) and participate in the communities by asking and answering questions.
You should also like and/or comment on articles shared in the group.
7. Accept connection requests from people you know
It is important to grow your professional network by connecting with people who know. It will help your job search. These connections can help you find your next job.
8. Add at least 5 relevant skills
You can add up to 50 skills but you should have a least 5 skills in your profile.
You should also reorder your skills to what you want others to endorse you for. Your top 3 skills should be the ones you want to be really known for.
9. Ask people for recommendations
In addition to getting endorsed for skills, you can be endorsed in paragraph form. You should pay it forward to endorse others so people are more likely to endorse you. Your profile shows what you said about others and what people said about you.
I recommend you follow this template on how to write an amazing LinkedIn recommendation.
You should also be proactive about your recommendations. You can request recommendations or ask to be recommended from people who will give you a good recommendation.
10. Research keywords you need and put them into your LinkedIn profile
There is no right list of keywords that you should include in your LinkedIn profiles, but your profile should be optimized based on the roles you have now or want in the future.
If you are a LinkedIn Premium member, you get additional insights on what keywords people are using to find your profile. You can add those keywords into your profile so you are optimized for the keywords you want to be known for.
11. Publish blogs and articles to become a thought leader
Publishing blogs or articles on LinkedIn helps you become a thought leader in your industry.
A thought leader is someone whose ideas and thoughts are authoritative and influential. It requires a strong personal brand and taking it to the next level by guest blogging on popular websites and blogging consistently on your own website.
Check out this infographic below by On Stride Financial to learn more about how you can be a power user on LinkedIn:
This infographic was created by On Stride Financial.