The word hashtag was included in the Oxford dictionary in 2010. Most people are familiar with the idea or concept of a hashtag. You can thank Jimmy Fallon and Justin Timberlake for their hashtag skit on “Late Night with Jimmy Fallon” for the popularity of hashtags.
The power of hashtags
Hashtags are used on almost every social media channel because they are used to categorize content and social media posts. And they are easy to add to social media posts. Just add the # sign before a single word or phrase.
They are an effective way to boost your brand message. They can make your content and social media posts more discoverable. And they can grow your audience beyond just your followers and reach people with common interests.
When someone adds a hashtag to their social media post, it can be indexed by the specific social network and be searchable and discoverable by other people. When someone clicks on a hashtag, a page is shown of all of the social media posts with that hashtag.
Now that we have an understanding of what hashtags are and why you should use them, how do you and your company optimize your use of hashtags?
Six ways to optimize your hashtags
According to Rival IQ, there are six ways. They are:
- Choose your hashtag(s) wisely. Pick a hashtag that fits your social media post. For example, if you are sharing a helpful career article, add the hashtag, #career.
- Keep it short. Don’t choose or include hashtags that are long in terms of the number of characters in the hashtag. Long hashtags are usually very specific and most people wouldn’t use them.
- Live blog/tweet events. Events, especially large industry events, usually have an engaged hashtag. Make sure your social media posts about those events include those hashtags.
- Create an event of your own. If you are hosting an event, you can create your own hashtag and/or include popular hashtags like #contest #freebie or #swag.
- Join or create a chat. If you can’t find an industry chat, you can learn how to join or host a Twitter chat.
- Automate. For example, you can use If This Then That (IFTTT) to search for hashtags.
What tips do you live by when it comes to using hashtags?
There are some things you and your organization should not do to avoid hashtag mistakes.
- Never insert your promotion into a tragedy. In other words, don’t add a hashtag to your social media that is associated with something horrible unless you have good intentions.
- Don’t go overboard. Don’t use too many hashtags. For example, limit your hashtags to no more than three.
- Avoid used keywords. Don’t use hashtag keywords that are associated with other companies, TV shows, movies, and celebrities
What tips do you have to overcome hashtags mistakes?
Check out this infographic below by Rival IQ to learn more about how you and your organization can optimize the use of hashtags on social media networks.
This infographic was created by Rival IQ