Do you lack the time, staff, and budget to consistently publish original content?
Content curation can help you fill this content gap by offering consistent and helpful content to your audience.
Effective content curation helps you:
- Incorporate outside voices
- Improve your search engine optimization (SEO)
- Support your lead generation efforts
- Grow your brand awareness
- Enhance your credibility as a thought leader
- Streamline your lead nurturing
- Make your social media and blogging editorial calendar more robust
In fact, many marketers already see the value in content curation with 95 percent of marketers reporting that they share another organization’s content.
The problem with content curation:
It takes some work and is a team effort.
To help you with your content curation efforts, I have compiled a list of 15 content curation tools worth checking out and exploring that will make you and your team much more productive and effective.
Top 15 Content Curation Tools
1. Anders Pink
Anders Pink curates content for you and your team by crawling millions of websites across the web and then creates daily briefings. You can refine these briefings based on specific keywords. These briefings are updated throughout the day with new content.
Anders Pink helps you gain insights from the crowd so users can vote on articles they like and get notified when a team members flags or comments on articles. You can review articles by on most recently published or most shared on the web.
You get helpful analytics because you can see how many articles each team member opens and views in the daily briefings and how much they contribute by voting, flagging and commenting on articles. You can also create private teams and set up team briefings.
Buzzsumo helps you curate content and identifying influencers who have shared a specific piece of content.
You can search for the most shared content using keywords, find out the most shared content from a specific domain and filter down to specific types of content such as infographics, videos, etc. You can also search by what news is trending in the past 24 hours and what content has been the most shared.
This content curation tool helps you analyze what content is performing best for any topic or for any competitor. You can find key influencers to help you promote your content.
Feedly is a way to organize, read, and share content from your favorite websites, podcasts, keyword alerts, and YouTube channels. You can access all of them in one place.
You can also add articles to a read later section so you can access them when you need. And you can discover fresh content on niche or broad topics. It is always in sync so you can access it on a mobile device or via your desktop computer.
Feedly also has good collaboration features. For example, one of those features is their “shared boards” section so you can work with your team to curate, comment, and prioritize the best articles about specific topics.
The main goal of Pocket is to save interesting articles, videos, or other web content in your “pocket” to read, watch and/or share later.
Pocket also has a feature that helps you curate content based on specific topics. This feature pulls high-quality content, providing with some of the best articles on the web.
You can also discover content by browsing through major publications, content writers, and content curators. Pocket has an app and a mobile-friendly website so you can access your content from any device. You can even view the content offline if you are on a plane and don’t have a Wi-Fi connection.
Curata is a content curation and content marketing platform for enterprises. It has two main software platforms: Content Curation Software and Content Marketing Platform. It uses machine learning, natural language processing, and artificial intelligence to power both platforms.
Curata was founded on the premise that machine learning and natural language processing can bring significant value from the tsunami of online content being produced.
Curata’s Content Curation Software allows you to discover and share industry content to blogs, social channels, and e-newsletters. Curata’s Content Marketing Platform helps you show how your content marketing efforts are influencing your sales pipeline, leads generated and revenue. It has a centralized calendar to help you coordinate team members, programs, and your content initiatives.
This tool is a content discovery engine because it scans articles from a large database of online sources and presents you with a stream of relevant and timely content based on your keywords, social signals, media type, and other filter settings you set up.
ContentGems provides you with the ability to share directly to social media, create weekly e-newsletters or put it directly on your company intranet and/or portals.
Zest curates high-quality content recommended and verified by the pros. They manually approve and publish less than 1 percent of suggested articles from the community.
They have a database of 10k+ published articles. The content is sourced content from humans (not computers) and reviewed so you don’t get crap content.
You can add Zest as a new tab to your chrome browser. In this tab, you can sort by most shares and most clicks. You can filter by tags, keywords, audio, and video. Zest has a team that sifts through the click bait articles online and picks the best.
You can also customize the theme of Zest and the layout to fit your preferences.
Quuu is also a hand-selected content curation tool. It gives you content suggestions, even if you do not have a ton of blogs and online sources you trust.
You select from more than 300 interest categories to get content suggestions. You can choose how many suggestions you would like to send to your social media profiles or your Buffer or HubSpot accounts. And you can manually approve suggestions yourself.
According to their website, they hand-review more than 60,000 posts every day. And they promise to review each and every piece of content they suggest.
Flipboard is your personal magazine. It allows you to curate content from the sources you like and trust. It presents your curated content in a magazine format and it helps you keep up with your reading in a visually-appealing way.
You select your interests and your feed will be curated with articles and recommended stories about those topics. You can also follow other people who have similar interests as you. You can use tools like the Flip.it button that allows you bookmark articles, videos, and links directly to your Flipboard magazine.
ContentStudio is a tool that will help you discover, monitor and share engaging content with your social media channels or upload the content to your blog.
It gives you the ability to discover content by social shares, media types and the virality of the content. You can select posts individually from your topic feeds or automatically share content based on your rules.
DrumUp mines the web using sophisticated algorithms to find content relevant to your audience. In other words, it helps you energize your social media presence with fresh and relevant content. This tool allows you to add multiple social media accounts to the dashboard.
The tool also offers a Chrome extension that helps you find and share content relevant to the article you are reading on your browser.
This content curation tool curates content from the people you follow on Twitter and within Refind.
With this tool, you discover, save, and read content that’s relevant to you. They analyze thousands of new links and create a magazine for you
They have a Chrome extension that enables you to save links from the web with one click.
When search on Google, Refind highlights links you or your friends have saved. You can access your reading list on Refind anytime, anywhere, even when you are offline.
13. Bundle Post
BundlePost provides curation through RSS, Google alert or other feed and the tool will automatically aggregate, ingest and save the latest posts from those areas.
BundlePost has a Chrome extension where you can bulk schedule your queues in BundlePost or your content folder. It provides you with a dashboard where you can add hashtags, select posts from your favorite sources and hand-select content from their suggestion engine and schedule out social media posts with hashtags for three to five days out.
This content curation tool claims it js one of most advanced content platforms to help you grow your audience, increase loyalty, and drive your business.
Powered by what it calls “Big Content,” PublishThis uses an algorithm to source relevant content for your audience, saving you time with daily curation. It focuses on enterprises companies to help them create editorial content that can be published and posted anywhere.
The tool uses search and content production to help you discover, create and personalize content. You can add content manually, split content into sections and publish into almost any content management system, email system, or social feed.
15. LinkedIn Elevate
This tool is an employee advocacy platform that uses data to deliver the right content to the right audiences. The tool promises to make it easy for companies to empower their employees to share smart content.
It uses algorithms to suggest content based on what is trending by industry, at your company and at similar companies as yours.
This tool allows you create a list of content that is approved by your company so your employees can share it. From within the tool, employees can pick from that content to share, can add a custom message and post on to their social media channels.
The tool helps you see how employees are sharing, driving traffic to your website, helping your sales team get leads, and bringing in new hires.
Your Favorite Content Curation Tools
What content curation tools do you use? What are your favorite tools?