One of the best ways to stay on top of the latest digital marketing trends and best practices is to attend a marketing conference in 2018.
How do you choose the right marketing conference to attend?
I compiled a list of 20 events you should consider for your 2018 calendar and your travel and entertainment (T&E) budget (the order is based on the date of the event):
February 28-March 2, 2018 | San Diego, CA
Why you should attend: Join 5,000 fellow marketers to learn about the latest social media marketing best practices. The event is presented by Social Media Examiner. This three-day event brings together some of the best social marketers where you can learn the latest social media marketing tactics.
March 7-8, 2018 | New York, NY
Why you should attend: Promoted as “the world’s biggest organic marketing conference,” this conference bring together the brightest minds from across the marketing industry in one place. Attendees make connections with top marketing minds and learn from more than 40 speakers in three expert tracks. Get marketing insights from some of the most successful search engine optimization (SEO) professionals, content marketers, and digital leaders.
March 14-16, 2018 | Orlando, FL
March 20-22, 2018 | Las Vegas, NV
Why you should attend: This event created by the Content Marketing Institute focuses on content strategy for marketing professionals. The goal of the intelligent content conference is to move away from the copy/paste mentality of most marketers, toward a format-free, modular and single-source approach to content creation and distribution. Whether you are a beginner or more advanced, you will understand how to use the right technology and create the right content to deliver it to the right person at the right time.
March 25-29, 2018 | Las Vegas, NV
Why you should attend: This digital marketing conference has more than 250 sessions across six tracks. You will learn how to develop the skills needed to reimagine user experiences. Learn the latest marketing strategies for testing and targeting offers and experiences, and how to best use analytics. And you will be able to make connections with other digital marketers.
April 9-11, 2018 | Nashville, TN
Why you should attend: Billed as “one of the most anticipated marketing events of the year,” this conference brings together 1,000 marketers from around the world o learn from industry leaders, share ideas, and improve their marketing practices. This three-day event provides inspiring and hands-on content from some of the smartest minds in marketing.
April 29-May 2, 2018 | San Francisco, CA
Why you should attend: Created by Marketo, this yearly conference brings together some of the brightest minds in the digital marketing, advertising, and information technology (IT) world. The event aims to inspire attendees with thought leadership, education and certification opportunities as well as networking opportunities to connect with partners and peers during happy hours and fun evening events.
May 8-11, 2018 | Las Vegas, NV
Why you should attend: This four-day event is a conference for more than 3,200 B2B leaders that provides data-driven insights, best-practices, and innovations. This event features cutting-edge research and networking opportunities at entertaining events. Learn B2B marketing best practices and innovations that are data-driven. Breakout sessions are with SiriusDecisions analysts who cover topics and case studies.
May 9, 2018| Boston, MA
Why you should attend: See how you can adapt to the evolving digital marketing by better understanding new emerging technologies and the impact of artificial intelligence (AI). You will learn actionable ideas to help prepare yourself and position your company to survive and thrive in the changing digital marketing landscape.
May 15-17, 2018 | San Diego, CA
Why you should attend: This event is geared toward senior marketing, marketing analytics, customer experience, e-commerce, and multichannel marketing leaders. Discover the latest trends and tools that will help you become a better digital marketer. See how you can improve your vision, strategy, and execution through customer insights, analytics, and the latest technologies.
June 11-13, 2018 | Seattle, WA
Why you should attend: This event is a search marketing conference presented by SearchEngineLand. This conference is designed for advanced search engine marketers. This annual event is a great place to learn advanced search engine optimization (SEO) and search engine marketing (SEM) strategies and tactics.
June 20-23, 2018 | Anaheim, CA
Why you should attend: This four-day event is for marketers, producers, and creators who love to produce digital or online videos. Featuring more than 400 creators, you will learn how to create better videos. Hear from video experts so you can build out your video marketing strategy.
July 9-11, 2018 | Seattle, WA
Why you should attend: Organized by Moz, this three-day digital marketing event that promises “exceptional speakers, actionable tactics, and fist bumps for all,” focuses on SEO, brand development, conversion rate optimization (CRO), mobile, analytics, user experience (UX), social media and content marketing. Find out how you can keep up-to-date with today’s evolving search results and make data-driven marketing decisions.
July 25-27, 2018 | Rancho Palos Verdes, CA
Why you should attend: This digital and social media event, presented by the Association of National Advertisers (ANA), provides you with an experience where you can the latest marketing trends and gain insights from leading marketers. Topics at the event may include augmented reality, influencer marketing, virtual reality, content marketing, social media, and digital analytics.
Nov 14-15, 2018 | Raleigh, NC
September 4-7, 2018 | Cleveland, OH
Why you should attend: This conference brings together “the best and the brightest in the content marketing industry.” It is the largest content marketing events in the United States. You will learn how to create a solid content marketing strategy and how to connect with your audience in a new way. There are more than 120 sessions and workshops with leading content marketers. Gain insights on how to create and evolve your strategy, execution, and measurement.
September 4-7, 2018 | Boston, MA
Why you should attend: Run by HubSpot, this conference focuses on helping you grow your organization via inbound marketing. This event provides educational breakouts, hands-on lessons, and ample networking opportunities. Find out how to create memorable content and use inbound marketing to grow your company.
September 25–28, 2018 | San Francisco, CA
Why you should attend: Coordinated by Salesforce.com, this event is geared toward B2B marketers and C-level executives. With more than 3,200 sessions, you can learn how to transform your customer engagement, better understand the journeys of your buyers, and marketing can help your company grow. For Salesforce.com users, this conference provides hands-on training so you can maximize your use of Salesforce.com.
November 13-16, 2018 | San Francisco, CA
Why you should attend: Organized by MarketingProfs, this event caters to B2B marketers leaders and how they can overcome today’s challenges and seize on opportunities. Find out how to build a winning content strategy, develop robust marketing campaigns and improve your marketing projects.
What is your favorite conference?
What conference would you add to this list? What is your favorite marketing conference to keep up-to-date with digital marketing? Please mention it in the comments below.