What’s in a smart content strategy? [infographic]

A content marketing strategy is essential for content marketing success.

According to a recent survey by Contently, 98 percent of senior marketers believe a content marketing strategy is important yet only 55 percent have a documented strategy.

“98% of senior marketers believe a content marketing strategy is important yet only 55% have a documented strategy” — Contently

While it’s clear a strategy is important, marketers are not taking the steps to develop a strong foundation for their content.

So, what makes up a smart content strategy?

There are three key elements:

1. Ensure it is visible to everyone on the marketing team

2. Include key performance indicators (KPIs) and other measurable goals to track against

3. Outline a content marketing mission statement and defined audiences

Marketers who have a documented strategies tend to have more sophisticated content marketing programs.

Why?

It’s actionable.

It’s tied to metrics.

And it has a vision that is written down.

Check out this infographic below by Contently to learn more about the state of content strategy:

State of Smart Content Strategy Infographic compressed

This infographic was created by Contently.