According to a recent survey by Contently, 98 percent of senior marketers believe a content marketing strategy is important yet only 55 percent have a documented strategy.
“98% of senior marketers believe a content marketing strategy is important yet only 55% have a documented strategy” — Contently
While it’s clear a strategy is important, marketers are not taking the steps to develop a strong foundation for their content.
So, what makes up a smart content strategy?
There are three key elements:
1. Ensure it is visible to everyone on the marketing team
2. Include key performance indicators (KPIs) and other measurable goals to track against
3. Outline a content marketing mission statement and defined audiences
Marketers who have a documented strategies tend to have more sophisticated content marketing programs.
It’s tied to metrics.
And it has a vision that is written down.
Check out this infographic below by Contently to learn more about the state of content strategy:
This infographic was created by Contently.