15 of the best digital marketing certifications you should obtain in 2020

To keep up-to-date with digital marketing trends, it is important to keep learning new skills. There are a lot of digital courses and certifications available online today.

Many of these courses and certifications are free for digital marketers who are looking to get ahead with their personal brand in the constantly-evolving digital space.

To become a top candidate for your next digital marketing job, certifications give you an edge for recruiters looking for talent like you. Find out why you should get a digital marketing certification in the first place.

Don’t fall behind on your digital marketing skills. Take advantage of digital marketing certifications. They can sharpen your skills and ensure you a leading candidate for that new job. Everything counts when you are building your personal brand.

Here are some of the best marketing certification programs you should explore to improve your credibility and reputation in digital marketing.

Top 15 digital marketing certifications to explore

To guide you toward the top digital marketing certifications available online today, I have compiled a list of the best digital marketing certifications that would look great on your resume and LinkedIn profile.

1. Google AdWords Certification

Google AdWords Logo

Google AdWords is powerful in the digital space. Digital advertising used to be placing a banner ad on a website. Today, digital advertising is so much more. United States digital ad spending continues to increase. Google AdWords has become effective for organizations looking to boost their digital marketing return on investment.

The Google AdWords certification is a professional certificate for people able to demonstrate knowledge of Google AdWords. The certificate is valid for one year.

How to become Google AdWords certified

To become Google AdWords certified, you need to pass two of the AdWords certification exams. These exams include the AdWords Fundamentals exam and one of the following exams: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising. See descriptions of each below.

Available AdWords Certifications
Image source: Google

Google recommends you have hands-on experience using Google AdWords. You can study their learning materials and take the exams for free. If you do not pass the exam on the first try, you can re-take the exam seven days later.

How to get started: Learn more about Google AdWords certification and sign up as a Google Partner.

Cost: Free

2. Google Analytics Certification

Google Analytics Logo

Google Analytics is one of the many tools marketers can use to measure the growth of website traffic. It is easy to use for beginners and powerful for more advanced users.

Google Analytics has become an essential to marketers as a free tool to use in their digital marketing toolkit, but becoming an expert can be overwhelming given how comprehensive the tool is for users.

How to become Google Analytics certified

When you become Google Analytics certified, you will become effective at utilizing Google Analytics within your organization. You can help others use the tool.

To become Google Analytics certified, you must take the Google Analytics exam. Google recommends you have hands-on experience using Google Analytics. However, it is not a requirement. You can review the study materials and take the exam for free. If you do not pass the exam, you can re-take it again in seven days.

How to get started: Learn more about Google Analytics certification.

Cost: Free

3. HubSpot Content Marketing Certification

HubSpot Content Marketing Certification

Content is king in today’s digital world and content marketing is a core pillar of an effective digital marketing strategy. Becoming HubSpot content marketing certified is a good thing to do for your career and your organization.

All marketers today should possess writing and communication skills. You should understand how to build scalable and repeatable processes to implement and execute on their content marketing strategy.

What does the HubSpot Content Marketing Certification course cover?

HubSpot‘s Content Marketing certification is a eight hour course with 14 lessons. It covers various the different aspects of content marketing strategy, including storytelling, content ideation, content creation framework, content repurposing, content promotion and analyzation.

How to get started: Learn more on HubSpot’s content marketing certification course page.

Cost: Free

4. HubSpot Inbound Marketing Certification

HubSpot Inbound Certification

HubSpot through HubSpot Academy also offers other free training and certifications to help you become better at digital marketing. Another certification you should take is the free HubSpot Inbound Marketing Certification. This course will help you better understand inbound marketing best practices, independent of the HubSpot platform.

What does the HubSpot Inbound Marketing Certification course cover?

The HubSpot inbound marketing certification is great for digital marketers because inbound marketing discusses how to attract visitors, convert leads, gain customers, and delight them into becoming promoters. This five hour course contains 11 classes that cover the fundamentals of inbound marketing or “pull marketing” to attract potential customers to your website. It covers content creation, social promotion, converting and nurturing leads, and much more.

How to get started: Learn more about it on HubSpot’s inbound certification course page.

Cost: Free

5. Hootsuite Social Media Marketing Certifications

Hootsuite Social Media Marketing Certification

Hootsuite is a popular social media management platform. It offers a variety of social media marketing training, ranging from intro courses to an advanced social media. Hootsuite, through their Hootsuite Academy, provides social media training courses are a great way to set yourself up as the leading candidate for your dream job and excel at your current job.

What does the Hootsuite Social Media Marketing Certification program cover?

The course comprises of 15 lessons and assessments. It tests your knowledge of concepts of social media marketing. Once you pass the 60-question online exam, your certification never expires. You will receive a badge.

For more advanced social media users, HootSuite has partnered with the Newhouse School at Syracuse University to offer an Advanced Social Media Strategy Certification.

How to get started: Learn more about Hootsuite’s training and certifications at Hootsuite Social Media Certification course page.

Cost: Hootsuite offers different types of social media certifications:

  • Hootsuite Platform Certification: $99
  • Social Marketing Certification: $199
  • Advanced Social Advertising Training: $249
  • Social Media ROI and Value Analysis Certification: $249
  • Social Selling Certification: $299
  • Advanced Social Media Strategy: $999
  • Foundations of Social Advocacy Certification: $299
  • Social Selling for Financial Services Certification: $299
  • Social for Health Care Certification from Mayo Clinic: $400

6. Copyblogger Certified Content Marketer

Copyblogger Content Marketing Certification Program

The Copyblogger Certified Content Marketer Program is an advanced program with hard coursework. The program includes passing a detailed review of your work by a member of the Copyblogger editorial teams.

The program is for advance content creators and content marketing strategists. It’s tailor those who want to earn a living as a professional content marketer, build their companies with high-level content marketing skills, and market themselves as professional copywriters who specialize in content marketing.

What does the Copybloger Content Marketing Certification program cover?

Once you have completed the training course, you become certified and listed in the Certified Content Marketer directory on the Copyblogger website.

How to get started: To apply for the certification program (open for a limited time), visit the certification training course website.

Cost: Certification program costs $495.

7. Content Marketing Institute Online Certification

Content Marketing Insititute CMI University Certification Program

The Content Marketing Institute (CMI) has become one of the most-respected resources for content marketers. Through its CMI University, CMI offers online training and certification for content marketers.

What does the Content Marketing Institute Certification program cover?

Their continually updated curriculum covers a wide spectrum of content marketing topics, including Planning, Audience, Story, Channels, Process, Conversation, and Measurement. The program includes classes from experts for the 7 topics/tracks and you can work at your own pace. While there is a suggested ‘route’ through the courses, you can take the 7 courses in any order.

Once you have studied the training materials and pass the exam, you will be certified. The certification never expires. You don’t need to maintain your yearly subscription unless you want to continue learning.

How to get started: Enroll on the CMI University website .

Cost: Here’s their cost structure:

  • Individual $995/learner
  • Non-profit $695/learner
  • Alumni $595/learner
  • Group discounts available for three or more learners
  • Corporate and white label access is also available

8. Facebook Blueprint Certifications

Facebook Blueprint Certifications

Facebook advertising is an effective way for your organization to reach your target audience and drive awareness. To set yourself apart in the world of digital marketing, you can become a Facebook certified professional. Facebook’s Blueprint Certification recognizes advanced-level proficiency with Facebook’s products and services.

What does the Facebook Blueprint Certification cover?

Getting certified can help you stand out from others in the digital marketing job market. When you have a Facebook Blueprint Certified Professional digital badge to share online, you have proof of advanced level competency in the digital advertising industry. A Blueprint certification is a signal to companies you can improve their ad campaigns with your knowledge of Facebook.

This program offers eight certifications:

How to get started: Learn more about Facebook’s Certifications and get started today.

Cost: The Facebook Blueprint Certification exams cost up to the equivalent of $150 per exam. The actual cost may differ based on your country. You’ll see the cost displayed during the checkout process.

9. Market Motive Digital Marketing Certification Program

Market Motive Online Marketing Certification Couse

Billed as “learning digital marketing from Silicon Valley-based industry experts,” Market Motive is recognized for its web-based training platforms. They have provided digital marketing courses and certifications since 2007.

What does the Market Motive Digital Marketing Certification program cover?

The Digital Marketing Certified Associate (DMCA) course helps you master core digital domains like Search Engine Optimization (SEO), Social Media Marketing, Pay-Per-Click (PPC), Web Analytics, and Content Marketing. In addition to the 8 core modules in this Digital Marketing course, they offer tool-based training on Google AdWords, Google Analytics, Facebook, Twitter, and YouTube.

Market Motive is a registered education provider by Online Marketing Certified Professional (OMCP), one of the premier certifications for online marketing professionals. Their certification courses prep you for the OMCP® Certification, the emerging standard of excellence in the digital marketing industry. Only the best training courses earn this honor.

How to get started: Enroll online at Market Motive for the certificate you want to earn

Cost: An individual membership starts at $299 per month or $2,999 per year. For the DMCA course, you can enroll for self-paced learning at $499 for 180 days of access or the online classroom flexipass for $999 for 90 days of access.

10. The Digital Marketing Institute Certified Digital Marketing Professional

Digital Marketing Institute Certified Digital Marketing Professional

Founded in 2008 and with headquarters in Dublin, Ireland, the Digital Marketing Institute (DMI) has “trained more graduates to a single digital marketing standard than any other certification body.” Their courses suite digital marketing and sales professionals. Leading digital marketing experts tech the courses. The courses are geared for everyone ranging from beginners to advanced users.

How to become a certified digital marketing professional

Courses include Digital Marketing, Digital & Social Selling, Strategy and Planning, Social Media, Mobile Marketing, and Search Marketing. For example, you can get a Professional Diploma in Digital Marketing. It is DMI’s cornerstone certification and can provide you with an introduction to key digital marketing specialisms. They include mobile marketing, social media marketing, email marketing, digital advertising, and SEO.

How to get started: You can start by taking a free digital diagnostic and then sign up for a course

Cost: The price for the Professional Diploma in Digital Marketing is $1,995

11. Cornell University Digital Marketing Certificate Program 

Cornell University Digital Marketing Certificate Program

As a part of Cornell University’s online learning subsidiary, eCornell offers one of the top online professional and executive development programs in the world. The marketing program was developed by the faculty from Cornell’s Johnson Graduate School of Management.

What does the Cornell Digital Marketing Certificate program cover?

This certificate program begins with an overview of the digital marketing landscape, preparing you to implement proven frameworks. The program then goes into opportunities and strategies associated with leading digital marketing channels. Then, you will create your own digital marketing plans. By the end of this program, you will be able to develop an integrated digital marketing plan based on your company’s priorities and resources.

How to get started: Learn more about Cornell’s Digital Marketing Certificate program.

Cost: Tuition for the certificate program is $3,600

12. Duke University Digital Media and Marketing Certificate Program

duke continuing studies x lg blue png

The online, self-paced Digital Media and Marketing Certificate is designed for professionals looking to enhance their existing digital marketing skills. Or it can help you pursue a new career in digital marketing. This program is accessible anytime from any computer with an internet connection. Students can determine the course schedule and set their own pace.

What does the Duke Digital Media and Marketing Certification program cover?

During the 12-month program, you will learn from industry-known authors, speakers, and consultants. Students can study the real-time curriculum online, watch streaming video lessons, and learn the valuable and actionable skills necessary to be competitive online

The online Digital Media and Marketing Certificate program is comprised of 350 hours of online instruction. Study time covers modules such as search engine optimization (SEO), content marketing, social media, mobile marketing, pay per click (PPC), conversion optimization, web analytics, email marketing and display advertising. Most of these modules will qualify students for an Online Marketing Certified Professional (OMCP) designation when other requirements are also met.

How to get started: Learn more about Duke’s certificate program.

Cost: $3,195

13. YouTube Certification

YouTube Certification

YouTube is the world’s second largest search engine. It processes more than 3 billion searches a month and 100 hours of video are uploaded every minute. As video becomes a preferred content medium, it is important to have a well-defined video content strategy. YouTube is a great place to start.

What does the YouTube Certification cover?

The YouTube Certification will help you learn how to create a YouTube channel, how to grow it, how to optimize it. You’ll also find out how to monetize it. The certification is valid for one and half years (18 months) from the date you pass your certification.

They also have company certifications so your organization can be a YouTube-certified company. To be company certified on YouTube, your organization must be a managed partner in good standing. This means that 75% of YouTube-focused employees* pass any one of the four certifications.

*YouTube-focused employees include employees who advise creators, manage content or content rights on a creator’s behalf, or do other work on YouTube as part of their job activities.

How to get started: Learn more about how to become YouTube certified.

Cost: Free

14. GetResponse Digital Marketing Certifications

Get Response Digital Marketing Certification Program

GetResponse is an email marketing software company, helping 350,000+ small businesses, marketers and brands. The company’s goal is to help marketers get better results online with landing pages, webinars, and marketing automation.

What does the GetReponse Digital Marketing Certification program cover?

They offer four certificate courses to expand your digital marketing expertise.

Content Marketing Certification

In this dynamic course, you’ll learn how to create a content marketing program, how to use different marketing channels to attract new prospects, how to best distribute content, and how to become a better content marketer.

Email Marketing Certification

In this course, you’ll learn how to use the power of email subscription. You’ll learn how to craft marketing messages, build a list of engaged contacts, and convert clicks into sales.

Marketing Automation Certification

In this course, you’ll learn why and how to automate your campaigns. You’ll learn how to set up automation workflows, and when to use automation to get your best return on investment (ROI).

Landing Page and Conversion Optimization Certification

In this course, you’ll learn how to design mobile-friendly landing pages. You’ll be able to hone your copywriting skills, and learn tools to help you analyze your landing page performance.

How to get started: Learn more about GetResponse Digital marketing certificate program

Cost: $199 per course

15. American Marketing Association (AMA) Digital Marketing Certification

American Marketing Association AMA Digital Marketing Certification

The American Marketing Association (AMA) is the largest professional marketing association in the world. They have partnered with LinkedIn Learning to curate a learning path of AMA-approved courses so you can become a Professional Certified Marketer (PCM)® in Digital Marketing.

The learning path and exam were designed to offer you the knowledge and confidence to conceptualize, execute, and measure your digital marketing strategies. The program is as flexible as your schedule. It is rigorous enough to prove you have the knowledge needed to advance your digital marketing career.

What does the AMA PCM® Digital Marketing Certification program cover?

The AMA digital marketing certification program covers in-demand topics. Topics include analytics, social media marketing, user experience (UX), search engine optimization (SEO), digital advertising, email marketing, and content marketing.

The exam consistents of 120 multiple-choice questions. The exam takes two hours to complete. There is an option of a 15-minute break halfway through the exam. Like most other programs, you need to answer 80 percent of the questions right to obtain your certificate. You can take the exam up to three times within one year of purchase.

The PCM® Digital Marketing Certification is created and vetted by AMA’s PCM programs to ensure you’re equipped with the skills you need to make a difference in your marketing career.

How to get started: Review the skills you need to know to pass the AMA PCM® Digital Marketing Certification exam. Then, take the free practice exam (ama.org login required).

Cost: $249 for AMA members and $349 for non-AMA members.

BONUS #1: Online Marketing Certified Professional (OMCP)

omcp logo med

OMCP is a certification standard and an industry association that maintains the competency and exam standards for online marketing in coordination with industry leaders. They provide certification verification and credentialing of individual practitioners, agencies, and educational institutions.

OMCP publishes competency standards used for curriculum and employee evaluation, the industry body of knowledge, certification exams, readiness tests, and podcasts related to best practices in online marketing. OMCP does not provide training. The organization is not tied to any one platform, training provider, agency or vendor.

How to get started: Find out which training programs and higher learning curricula are OMCP Authorized.

Cost: Depends on the individual education provider

BONUS #2: Directive Consulting Institute Digital Marketing Certifications

Directive Institute

Directive Consulting is a marketing and advertising agency. The agency consists of search marketing experts, creatives, and technical specialists who help in-house, enterprise marketing teams such as Allstate, Cisco, and Betterment.

What does the Directive Consulting Institute certification program cover?

This digital marketing program consists of more than 40 lessons across 4 main modules (PCC, SEO, CRO, and Analytics and Optimization) based on campaigns they have used with their clients.

How to get started: Learn more about Directive Institute certificate program.

Cost: You can sign up for a free trial that includes 4 video tutorials, 2 PPC lessons, 2 SEO lessons. If want access to the full course, it is $39 per month or $468/year.

Digital marketing certifications give you a competitive advantage

To stay top of mind with today’s digitally savvy consumer, you need to stay fresh and relevant. You should approach the development of your digital marketing career the same way and obtain a digital marketing certification.

After you obtain one or more of the above digital marketing certifications, you should add it to your resume and LinkedIn profile. For example, you should include your digital marketing certifications in the certifications section of your LinkedIn profile.

When you add your certifications, make sure you include the dates of when you received them and when they expire. You may also want to include your new certifications in your online bio on your website and online social media profiles such as your Twitter bio.

There is a range of digital marketing certifications to choose from today and they can help you to stand out from the crowd. Digital marketing certifications can help you excel in your current job and/or find your dream job.

What digital marketing certifications are missing? What digital marketing certification should be added to this list?