To keep up-to-date with digital marketing trends, it is important to keep learning new skills.
There are a lot of digital courses and certifications available online today.
Many of these courses and certifications are free for digital marketers who are looking to get ahead with their personal brand in the constantly-evolving digital space.
To become a top candidate for your next digital marketing job, certifications give you an edge for recruiters looking for talent.
Don’t fall behind on your digital marketing skills. Taking advantage of digital marketing certifications can be used to sharpen your skills and ensure a leading candidate for that new job.
Everything counts when you are building your personal brand.
Here are some of the best marketing certification programs you should explore to improve your credibility and reputation in digital marketing.
Top 15 Certifications for Marketers in 2018
To guide you toward the top digital marketing certifications aviabile online today, I have compiled a list of the certifications that would look great on your resume and LinkedIn profile.
Google AdWords is powerful in the digital space. Digital advertising used to be placing a banner ad on a website. Today, digital advertising is so much more.
U.S. digital ad spending continues to increase. Almost 65 percent of people click on Google ads when they are looking to buy an item online. In fact, businesses generally make an average of $2 in revenue for every $1 they spend on Google AdWords.
Google AdWords has become effective for organizations looking to boost their digital marketing return on investment.
The Google AdWords certification is a professional certificate for people able to demonstrate knowledge of Google AdWords. The certificate is valid for one year.
How to Become Google AdWords Certified
To become Google AdWords certified, you need to pass two of the AdWords certification exams.
These exams include the AdWords Fundamentals exam and one of the following exams: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising. See descriptions of each below.
Image source: Google
Google recommends you have hands-on experience using Google AdWords but it is not required. You can study their learning materials and take the exams for free.
If you do not pass the exam on the first try, you can re-take the exam seven days later.
Google Analytics is one of the many tools marketers can use to measure the growth of website traffic. It is easy to use for beginners and powerful for more advanced users.
Google Analytics has become an essential to marketers as a free tool to use in their digital marketing toolkit, but becoming an expert can be overwhelming given how comprehensive the tool is for users.
How to Become Google Analytics Certified
When you become Google Analytics certified, you will become effective at utilizing Google Analytics within your organization and can help others use the tool.
To become Google Analytics certified, you must take the Google Analytics exam.
Google recommends that you have hands-on experience using Google Analytics but it is not required. You can review the study materials and take the exam for free.
If you do not pass the exam, you can re-take it again in seven days.
Content is king in today’s digital world and content marketing is a core pillar of an effective digital marketing strategy so becoming HubSpot content marketing certified is a good thing to do for your career and your organization.
All marketers today should possess writing and communication skills and understand how to build scalable and repeatable processes to implement and execute on their content marketing strategy.
What Does HubSpot’s Content Marketing Certification Course Cover?
HubSpot’s Content Marketing certification is a three and half hour course. It covers various the different aspects of content marketing strategy, including storytelling, content ideation, content creation framework, content repurposing, content promotion and analyzation.
How to get started: Learn more about it on HubSpot’s content marketing certification course page
HubSpot through HubSpot Academy also offers other free training and certifications to help you become better at digital marketing.
Another certification you should take is the free HubSpot Inbound Marketing Certification. This course will help you better understand inbound marketing practices, independent of HubSpot’s platform.
What Does HubSpot’s Inbound Certification Course Cover?
This certification is great for digital marketers because inbound marketing discusses how to attract visitors, convert leads, gain customers and delight them into becoming promoters. This four and a half course contains 11 classes that cover the fundamentals of inbound marketing or “pull marketing” to attract potential customers to your website.
How to get started: Learn more about it on HubSpot’s inbound certification course page
Hootsuite is a popular social media management platform. It offers a variety of social media marketing training, ranging from intro courses to an advanced social media.
Hootsuite, through their Hootsuite Academy, provides social media training courses are a great way to set yourself up as the leading candidate for your dream job and excel at your current job.
What Does Hootsuite Social Media Marketing Certification Course Cover?
The course is comprised of 15 lessons and assessments. It tests your knowledge of concepts of social media marketing.
Once you pass the 60-question online exam, your certification never expires. You will receive a badge and a listing in the HootSuite Social Media Consultants directory.
How to get started: Learn more about this certification by going to the Hootsuite Social Media Certification course page
Cost: There are three different types of social media certifications:
- Social Marketing Certification: $199
- Advanced Social Advertising Courseware and Certification: $249
- Advanced Social Media Strategy Certification: $999
Authority is an advanced content marketing training and networking community designed to accelerate your content marketing skills and success.
The program is geared toward content creators and strategists.
What Does Copybloger Content Marketing Certification Course Cover?
To apply for the certification program, you must be a Copyblogger Authority member and pay for the certification training course. The program is offered only a couple times a year so you should sign up for the email notifications.
Once you have completed the training course, you become certified by submitting your content samples to be reviewed by Copyblogger. If approved, you will receive your certification that does not expire (as long as you maintain your Authority membership).
You also get the chance to be listed in the Certified Content Marketer directory on the Copyblogger website and become eligible for master-level training (invitation-only).
Cost: The two costs for this certification:
- Annual Authority Membership: $399
- Certification Program: $495
The Content Marketing Institute (CMI) has become one of the most-respected resources for content marketers.
What Does Content Marketing Insitute Certification Course Cover?
Their continually updated curriculum covers a wide spectrum of content marketing topics, including Planning, Audience, Story, Channels, Process, Conversation, and Measurement. The program includes classes from experts for the 7 topics/tracks and you can work at your own pace. While there is a suggested ‘route’ through the courses, you can take the 7 courses in any order.
Once you have studied the training materials and pass the exam, you will be certified. The certification never expires. You don’t need to maintain your yearly subscription unless you want to continue learning.
How to get started:Sign up for notifications on the CMI University website so you are aware of the next enrollment period
Cost: The curriculum is available through a yearly CMI University subscription of $995
Facebook advertising is an effective way for your organization to reach your target audience and drive awareness. To set yourself apart in the world of digital marketing, you can become a Facebook certified professional. Facebook’s Blueprint Certification recognizes advanced-level proficiency with Facebook’s products and services.
What Does the Facebook Ad Certification Course Cover?
This program offers two certifications: Facebook Certified Planning Professional and Facebook Certified Buying Professional. According to Facebook, there are more certifications in the works.
Facebook Certified Planning Professional
This credential is awarded to professionals who are proficient in planning successful Facebook advertising campaigns and demonstrate advanced-level competency in managing Facebook Pages, targeting audiences for maximum impact, utilizing Audience Insights, and understanding Facebook’s measurement solutions.
Facebook Certified Buying Professional
This credential is awarded to professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact and demonstrate advanced-level competency in managing Facebook Pages, managing, creating and purchasing Facebook ads, improving performance and delivery via the ad auction, meeting and reporting ad KPIs, understanding and testing the Facebook Pixel and SDK, utilizing consumer insights and the product catalog and troubleshooting ad issues.
Each certification is valid for one year and has two exams. You can take the exams in any order, However, Facebook recommends taking the exams in the order listed on their website.
How to get started: Learn more about Facebook’s Certifications
Cost: $150 for each exam
Billed as “learning digital marketing from Silicon Valley-based industry experts,” Market Motive is one of the most recognized web-based training platforms, providing courses and certifications since 2007.
What Does the Market Motive Digital Marketing Certification Course Cover?
The Digital Marketing Certified Associate (DMCA) course helps you master core digital domains like Search Engine Optimization (SEO), Social Media Marketing, Pay-Per-Click (PPC), Web Analytics, and Content Marketing. In addition to the 8 core modules in this Digital Marketing course, they offer tool-based training on Google Adwords, Google Analytics, Facebook, Twitter, and YouTube.
Through Market Motive you can also take approved courses for the Online Marketing Certified Professional (OMCP) Certification, one of the premier certifications for online marketing professionals.
How to get started: Enroll online at Market Motive for the certificate you want to earn
Cost: An individual membership starts at $299 per month or $2,999 per year. For the DMCA course, you can enroll for self-paced learning at $499 for 180 days of access or the online classroom flexipass for $999 for 90 days of access.
Founded in 2008 and with headquarters in Dublin, Ireland, the Digital Marketing Institute (DMI) says it has “trained more graduates to a single digital marketing standard than any other certification body.”
The courses, geared toward digital marketing and sales professionals, are taught by leading digital marketing experts and are geared for everyone ranging from beginners to advanced users.
How to Become a Certified Digital Marketing Professional
Courses include Digital Marketing, Digital & Social Selling, Strategy and Planning, Social Media, Mobile Marketing, and Search Marketing.
For example, you can get a Professional Diploma in Digital Marketing. It is DMI’s cornerstone certification and can provide you with an introduction to key digital marketing specialisms, from mobile marketing and social media marketing to email marketing, digital advertising, and SEO.
Cost: The price for the Professional Diploma in Digital Marketing is $1,995
As a part of Cornell University’s online learning subsidiary, eCornell offers one of the top online professional and executive development programs in the world.
Their marketing program was developed by the faculty from Cornell’s Johnson Graduate School of Management.
What Does the Cornell Digital Marketing Certificate Course Cover?
This certificate program begins with an overview of the digital marketing landscape, preparing you to implement proven frameworks. The program then goes into opportunities and strategies associated with leading digital marketing channels. Then, you will create your own digital marketing plans. By the end of this program, you will be able to create an integrated digital marketing plan based on your company’s priorities and resources.
Cost: Tuition for the certificate program is $3,600.
The online, self-paced Digital Media and Marketing Certificate is designed for professionals looking to enhance their existing digital marketing skills or pursue a new career in digital marketing. This program is accessible anytime from any computer with an internet connection, students can determine the course schedule and set their own pace.
What Does the Duke Digital Media and Marketing Certification Course Cover?
During the 12-month program, you will learn from industry-known authors, speakers, and consultants. Students can study the real-time curriculum online, watch streaming video lessons, and learn the valuable and actionable skills necessary to be competitive online
The online Digital Media and Marketing Certificate program is comprised of 350 hours of online instruction and study time that covers modules such as search engine optimization (SEO), content marketing, social media, mobile marketing, pay per click (PPC), conversion optimization, web analytics, email marketing and display advertising. Most of these modules will qualify students for an Online Marketing Certified Professional (OMCP) designation when other requirements are also met.
How to get started: Learn more about Duke’s Digital Media and Marketing Certificate program
Cost: Tuition for certificate program is $3,195
As video becomes a preferred content medium, it is important to have a well-defined video content strategy. YouTube is a great place to start.
What Does the YouTube Certification Cover?
YouTube Certification will help you learn how to create a YouTube channel, how to grow it, how to optimize it, and how to monetize it. The certification is valid for one and half years or 18 months from the date you pass your certification.
They also have company certifications so your organization can be a YouTube-certified company. To be company certified on YouTube, your organization must be a managed partner in good standing. This means that 75% of YouTube-focused employees* pass any one of the four certifications.
*YouTube-focused employees include employees who advise creators, manage content or content rights on a creator’s behalf, or do other work on YouTube as part of their job activities.
How to get started: Learn more about how to become YouTube certified
GetResponse is an email marketing software company. They are offering 4 certificate courses to expand your digital marketing expertise and showcase your skills to other professionals. They are:
In this dynamic course, you’ll learn how to create a content marketing program, how to use different marketing channels to attract new prospects, how to best distribute content, and how to become a better content marketer.
In this course, you’ll learn how to use the power of email subscription, craft marketing messages, build a list of engaged contacts and convert clicks into sales.
In this course, you’ll learn why and how to automate your campaigns, how to set up automation workflows, and when to use automation to get your best return on investment (ROI).
In this course, you’ll learn how to design mobile-friendly landing pages, hone your copywriting skills, and learn tools and tactics to analyze your landing page performance.
How to get started: Learn more about GetResponse Digital marketing Certificate Program
Cost: $199 per course
The American Marketing Association (AMA) is the largest professional marketing association in the world. They have partnered with LinkedIn Learning to curate a learning path of AMA-approved courses so you can become a Professional Certified Marketer (PCM)® in Digital Marketing.
The learning path and exam were designed to offer you the knowledge and confidence to conceptualize, execute, and measure your digital marketing strategies.
The program is as flexible as your schedule but rigorous enough to prove you have the knowledge needed to advance your digital marketing career.
What Does the AMA PCM® Digital Marketing Certification Program Cover?
The AMA digital marketing certification program covers in-demand topics such as analytics, social media marketing, user experience (UX), search engine optimization (SEO), digital advertising, email marketing, and content marketing.
The exam is made up of 120 multiple-choice questions. The exam takes two hours to complete. There is an option of a 15-minute break halfway through the exam.
Like most other programs, you need to answer 80 percent of the questions right to obtain your certificate. You can take the exam up to three times within one year of purchase.
The PCM® Digital Marketing Certification has been created and vetted by AMA’s PCM programs to ensure you’re equipped with the skills you need to make a difference in your marketing career.
Cost: $249 for AMA members; $349 for non-AMA members
OMCP is a certification standard and an industry association that maintains the competency and exam standards for online marketing in coordination with industry leaders.
They provide certification verification and credentialing of individual practitioners, agencies, and educational institutions.
OMCP publishes competency standards used for curriculum and employee evaluation, the industry body of knowledge, certification exams, readiness tests, and podcasts related to best practices in online marketing. OMCP does not provide training. It is not tied to any one platform, training provider, agency or vendor.
How to get started: Find out which training programs and higher learning curricula are OMCP Authorized
Cost: Depends on the individual education provider
Digital Marketing Certifications Give You a Competitive Advantage
After you obtain one or more of the above digital marketing certifications, you will need to make sure it is included on your resume and included on your LinkedIn profile. For example, you should include the certifications to the Certifications section on your LinkedIn profile and add it to your LinkedIn summary section.
When you add the certifications, make sure you include the dates of when you received it and when it expires. You may want to include your new certifications in your bio, online social media profiles (such as your Twitter bio) and other about me descriptions such as on your blog.
There is a range of digital marketing certifications to choose from today and they can help you to stand out from the crowd so you can excel in your current job and/or find your dream job.
What digital marketing certifications should be included on this list? Please comment below.