How to better engage with your audience on social media [infographic]

Some marketers are making a mistake that bigger is better when it comes to social media.

Just because your organization’s social media audience is large doesn’t mean it is successful.

That is why a social media strategy is so important.

It is not about accumulating followers but building meaningful relationships with your followers.

So the question becomes: do you know why people share your content and how they engage with you on social media?

Here are some helpful tips and stats to help you engage your social media followers better:

Some methods to use to engage your audience

How to be authentic on social media

  • Know who you are
  • Respond, respond and respond
  • Show off your personality
  • Don’t be afraid to take a stand

Why do people share your content on social media?

  • 73 percent of people share content because it helps them process information more deeply, thoroughly and thoughtfully
  • Almost 50 percent of people inform others of products they care about
  • 84 percent of people support causes or issues they care about

Check out this infographic below by Salesforce to learn more how to better engage your followers on social media.

How to Better Engage on Social Media Infographic compressed

This infographic was created by Salesforce.