We all know that content marketing is about creating value for your audience and sharing it in a way that’s useful to them. Visual content marketing serves the same function with visual content being the preferred content form of social media platforms. Are you looking for ways to better utilize visual elements in your content process?
How to improve your visual marketing
Here are 10 ideas to help you boost your visual marketing efforts:
1. Tell a good story
In other words, make your content snackable and shareable.
2. Grab attention with social images
Make sure you format for the different platforms. For example, are your images square for Instagram and portrait for Pinterest?
3. Think memes
Create your own memes but don’t make it about your organization
4. Create visual quotes
Visual quotes are popular and easily shared. For example, 10 inspirational quotes to make you a better marketer is one of my most popular blog posts.
5. Repurpose content visually
Reimagine existing content and resources. For example, turn your blog posts into LinkedIn SlideShares.
6. Get Giffy with it
Gifs easily share on Pinterest, Twitter, Facebook, and Google+.
7. Embrace native video
Create square or vertical videos to get more real estate on social media.
8. Go live
Take us behind the scenes with a video for Instagram Live, Facebook Live, and YouTube.
9. Make it disappear
Reward your followers for engaging in real-time with you. Exclusive offers and time-sensitive content are good examples.
10. Leverage Pinterest
Share Pinterest-ready images on your website (hint: think portrait).
Check out this infographic below by Easil to learn more about how you can use images to boost your social media performance.
This infographic was created by Easil.