We all know there are some things that we need to do to impress Google. One of the first steps is to conduct a website audit. And you should also avoid some fundamental technical mistakes. And above all, you should answer questions that your audience is asking. But what exactly do you need to on your website to rank higher in search results? What are all the factor that affect your position ranking on search engines such as Google? Are their certain things you need to consider when improving your website to improve your overall search engine optimization (SEO)? Let’s discuss the SEO ranking factors that impact your position on search engines such as Google.
SEO ranking factors
According to Coalition Technologies, there are 200 factors in the following categories:
- Domain factors
- Page-level factors
- Site-level factors
- Backlink factors
- User interaction
- Algorithm rules
- On-site webspam
- Brand signals
- Social signals
- Off-page webspam
Check out this infographic below by Coalition Technologies to learn more about the important SEO ranking factors you should account for when building your website, creating your content marketing strategy and optimizing for SEO. Find out how they impact your position on Google and other search engines.

This infographic was created by Coalition Technologies.
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