We live in the age of personal branding. Did you know that it only takes a tenth of a second to form an impression of someone from a photo? Personal branding is the art and science of how you present yourself so people remember you online and offline.

Brand yourself

You’re probably already branding yourself. Even if you don’t know it yet. Every day, you are creating your personal brand. With 264 million people having a social media profile, it’s important to correctly maintain your social media and online presence. For example, do you have a professional headshot on your LinkedIn profile? Have you done a correct Google search of your name?

With 70 percent of employers screening job candidates on social media, your LinkedIn profile carries as much weight (if not more) as your traditional resume. Therefore, it is important you become a LinkedIn all-star. It’s important to learn how to do a job search via LinkedIn.

The art and science of personal branding

Check out this infographic below by BestMarketingDegrees.org to learn more about the keys to successful personal branding. Find out the benefits of a strong brand online. Discover the many facets of online personal branding.

This infographic was created by BestMarketingDegrees.org.