Recently, there has been an uproar about social media platforms and how they treat their users’ private information.
Plenty of people denounced social media and deleted their accounts in an effort to maintain their privacy.
Many platforms have updated their privacy policies and tried to make their operations a little more transparent and accessible to their users.
Even after all this, the question remains:
How much does social media really know about you?
Your personal information
If you really think about it, you probably put a lot of your personal information online, without even realizing it.
Phone numbers, photographs, credit card information, location, likes, and dislikes.
It doesn’t feel like much, but it can add up.
All this is still without counting data from third-party websites, browsers, or mobile and internet service providers. Social media knows who you are, where you live, where you work, where you like to shop, your political affiliations, your brand preferences, and so much more.
The bright side
Of course, there is a bright side to this data being collected. Brands know more about their customers, and can present you with advertising and content relevant to your interests. You will be shown less ads that are useless to you and see more products you potentially need, sometimes even before you know you need them. This is a fantastic step towards truly tailoring ads to consumers and minimize the wastage of your time as well as the brand’s advertising budget.
As a business, there are plenty of positives to being able to see your consumers’ data.
However, data collection by these companies without your knowledge can be potentially risky, especially if you aren’t aware of exactly what data it is. It is essential to know what they know and be able to secure your profiles against unwanted sharing of your private data.
Social media platforms have made it easier
It is a little easier now, since many social media platforms have made it more possible to check what they know about you and control how that data is shared. Still, each of them has a different way for you to access these settings and change them, and as a user being presented with many unfamiliar options and terms can be confusing.
Securing your social media accounts
Check out the infographic below by Panda Security to learn more about what social media platforms know about you, how Facebook and Twitter collect that data, and the steps you can take to secure your accounts on those platforms.
This infographic was created by Panda Security.