To grow your online personal brand, it’s important to become a thought leader on certain topics you have expertise in. You would do this through blogging. One of the ways you can grow your personal brand is to earn a guest blogging opportunity. Industry, business, and mainstream publications are looking for guest blogging contributors. There are some main reasons why publications reject your guest blogging pitch.

Guest blogging can be a good addition to your content marketing strategy because you can reach a new audience. It also establishes your credibility beyond your website and it impresses Google with a stronger online presence.

What editors really want from guest bloggers

Influence & Co., a leading provider of bylined guest posts to major online publications, surveyed publication editors to find out what they’re looking for in the guest blog posts. The top two reasons why publications reject your guest blog pitch is that it is too promotional or it doesn’t fit their audience or readership.

Guest blogging: why publications reject your pitch

Check out this infographic by Influence & Co. to learn more about what works and doesn’t work when it comes to pitching your guest blog articles to publications on popular websites.

This infographic was created by Influence & Co.