People love getting coupons, especially on social media [infographic]

Utilizing coupon codes and promo deals is a great way for businesses to attract new customers, increase conversions, and influence customer loyalty.

According to recent research, 90 percent of consumers use coupons in some way, with coupon use increasingly moving into the digital space.

In fact, digital coupon redemptions are set to total $91 billion by 2022, and over half of consumers expressed a desire for all of coupons to be digital.

Capture your audiences attention with coupons

One of the best ways to capture audience attention is by using coupons on social media.

Not only are online shoppers looking for coupons via this medium, offering them is an effective strategy to gaining new followers and fans.

There are three key types of mobile coupons you can integrate into your social media marketing campaign to drive conversions, including:

1. Shareable deals

With 91 percent of Americans saying they’d share an exclusive offer with friends and family, creating shareable deals is a great way to grow your audience.

2. Exclusive deals

Offering exclusive deals to followers on social media is one of the most effective way to gain new followers.

In fact, 71 percent of consumers have followed brands on social media to get coupons, and the majority of consumers value exclusivity in an offer.

3. Previously planned events and holidays

Research shows that Americans want to hear when there’s a sale or a promotion, especially around holidays; capitalize on this customer desire by promoting through social media.

Add coupons to your social media marketing campaigns

To help you begin integrating coupons into your social media marketing campaign, Wikibuy created a coupons infographic highlighting ways you can use coupons to drive customer purchases. Check out the full visual below.

Coupons and Social Media Infographic compressed

This infographic was created by Wikibuy.