Why B2B marketers should invest in LinkedIn [infographic]

LinkedIn has become an integral component for B2B digital marketing strategy, especially with those who have a shoestring budget.

LinkedIn is a business-oriented social media community that offers a lot of options to target your most valuable prospects in the right context.

LinkedIn is an ideal place for a modern digital marketing strategy and helps marketers, especially those in the business to business (B2B) world, to maximize their marketing budget and return on investment.

Making the Case for B2B Marketing on LinkedIn

There are more than 60 million senior-level influencers and more than 40 million decision makers.

These people use LInkedIn to read helpful content and find a new job.

LinkedIn has created an ecosystem for brands to educate and engage with potential customers.

Here are some key stats about LinkedIn:

LinkedIn is a lead generation engine

  • Almost 60 percent of B2B marketers generate leads on LinkedIn, compared to 26 percent on other social media platforms.

LinkedIn is effective

  • Almost 80 percent of B2B marketers rate LinkedIn as the most effective social media platform to achieve their specific business objectives.

LinkedIn Lead Gen Forms lower a company’s cost per lead

  • 90 percent of companies who use LinkedIn to generate leads reduced their cost per lead with LinkedIn Lead Gen Forms.

LinkedIn drives website traffic

  • 45 percent of all social media traffic to a company’s homepage comes from LinkedIn.

Learn More on Why LinkedIn is a Top Channel for B2B Marketers

Check out this infographic below to learn why LinkedIn is a top channel for B2B marketers and more marketers should invest in the channel:

The Case for BB Marketing on LinkedIn compressed

This infographic is created by LinkedIn.