Social selling is one of the hottest topics today, especially in the business to business (B2B) world.
Social selling is is revolutionizing sales like digital marketing changed marketing.
Social selling has become critical in improving your company’s marketing and sales alignment, and enhances your social media and content marketing efforts.
One of the top social media channels for social selling has become LinkedIn.
LinkedIn, especially Linked In Sales Navigator, has been built and designed for marketing and sales professionals for social selling.
Social selling and LinkedIn have become peanut butter and jelly.
To future proof your career, it is important to learn new skills, especially when it come to social selling.
How can you gain the skills necessary to be successful with social selling? It starts by understanding what skills you have and don’t have.
Here is a list of 10 skills you need to be successful with social selling.
10 Skills You Should Master to Be Successful with Social Selling on LinkedIn
1. Mind your manners
Don’t underestimate the power of proper etiquette.
As your parents taught you, please remember to say please and thank you.
It doesn’t have to be Thanksgiving to be thankful.
2. Be adaptable
Talking to strangers may cause you to doubt yourself and feel uncomfortable.
The key is to build relationships over time, especially on LinkedIn.
Be adaptable to situations and step out of your comfort zone with personalized inMails. Learn how to send reply-worthy inMails.
3. Try new things
Make sure you keep your LinkedIn fresh by adding proven and powerful keywords.
Don’t be scare to making a mistake on LinkedIn.
It is not that you make mistakes but how you react to your mistakes.
People who react well to their mistakes are more successful.
4. It’s OK to ask for help
Don’t be that person who doesn’t ask for help because you think you know everything.
It’s perfectly fine to ask for help if you don’t know the answer.
5. Show respect toward others
Is LinkedIn appropriate for every topic? No. It is a business and professional platform.
Ask yourself, if you share this content would others find it helpful and valuable?
Be professional, be polite and be respectful.
Treat others like you want to be treated.
LinkedIn is a platform to find and build professional relationships with people at your company, in your network or your connections connections.
Collaborate with them. It is a powerful influencer marketing strategy.
7. Be helpful
A strong and genuine impression starts when you give selflessly without the expectation of receiving anything in return.
Remember, share other people’s content.
There are a lot of benefits of curating content.
The bottom line is content curation can make you a better social seller.
8. Be curious
Just like Curious George, be curious.
As the book How to Win Friends and Influence People by Dale Carnegie says, be genuinely interested in other people.
9. Share your ideas
LinkedIn Publisher can help you establish your authority and expand your network.
In addition to LinkedIn Publisher, share other people’s content on LinkedIn.
10. Become a storyteller
People remember stories over data. Research has found stories can be up to 22 times more memorable than just facts.
Share your professional and work-related stories and experience. Being vulnerable at work can be your biggest advantage.
10 Skills Needed to Succeed with Social Selling
Check out this infographic by Top Dog Social Media to learn more about what skills social sellers need to succeed with social selling.