Influencer marketing is all the buzz today. It has become a revolution. It is not something new. Most companies haven’t yet tapped into its full potential. Most of them have tested it. They don’t have a comprehensive strategy for it yet.
What is influencer marketing?
Influencer marketing is a type of marketing that establishes long-term relationships with influencers. Sometimes it is in the form of payment or an agreed upon reciprocity. The goal is to drive awareness for your brand. It also can highlight your key messages. Finally, it can sell your products and services to a larger audience.
Why does influencer marketing work?
There are plenty of opportunities around influencer marketing. Why? According to research, it can:
- generate 11 times the return on investment (ROI) of traditional advertising
- 94 percent of marketers find influencer marketing effective
- 90 percent of consumers trust peer recommendations
- 60 percent of consumers consult digital content before considering a purchase
Influencer marketing has become a potent weapon for marketers who are looking to reach specific audiences online.
The trick is finding the right influencer
The trick with influencer marketing is finding the right partner or influencer to work with. For example, celebrities have a massive reach. However, often their followers are often passive. This leads to low levels of engagement. On the contrary, respected bloggers and niche experts get more substantive engagement.
How much does an influencer cost?
Influencer marketing offers an array of pay arrangements. Depending on what sort of deal you work out, you might pay an influencer per post or video. Or you can pay them with trips or free products. Many determine influencer pay based on cost per engagement. You can also pay based on cost per click. Finally, you could structure it around. cost per acquisition.
Influencer marketing has just begun
The influencer marketing revolution
Check out this infographic below by One Productions to learn more about influencer marketing and its revolution.
This infographic was created by One Productions.