Social media psychology: why we share, like and comment online [infographic]

On average, we spend 135 minutes per day on social media.

Social media can be addictive.

The good news is that very few people are genuinely addicted to social media.

The questions arise then, what makes social media so addictive and why do we share, like and comment on social media?

Why We Like and Share

Almost 70 percent of people say they share to give others a sense of who they are and what they care about while almost 80 percent of people say they share because it helps them stay connected to people.

The Dark Side of Social Media

The University of Salford conducted a study that using Facebook and Twitter makes their lives worse. Their self-esteem suffers when they compare their accomplishments to their online friends.

How to Beat Your Addiction to Social Media

There are also some tips to help limit your social usage. Social media can suck us in…

  1. Limit your usage
  2. Unfollow your “guilty pleasures”
  3. Do something productive instead
  4. Take a social media detox

Check out this infographic below from Digital Information World that provides an overview of the compulsion of social media, including statistics on usage.

The Psychology of Social Media Infographic

This infographic was created by Digital Information World.