Are you looking to better understand search engine optimization (SEO) and how it really works?
Here are some facts, stats, and tips to help you beef up on SEO.
Google Dominates Search Engines and Constantly Evolves
Google remains the most used search engine with 72 percent of the desktop and 92 percent of the mobile searches using Google.
Google has introduced some important algorithm changes ever since it started including:
Top 3 Search Engines
Google holds the biggest share of the market. Baidu, the first Chinese licensed search engine, owns 12 percent of the desktop and 4 percent of the mobile searches, placing it in second place. Bing owns 7 percent of the desktop search and 1 percent of the mobile search market share.
Trends in Search Volume
Search engines account for 39 percent of the global eCommerce traffic (35 percent is organic with 4 percent paid).
The future will see mobile dominate and projections are that 50 percent of all searches will be voice searches by 2020. Growth for the past 4 years has been dominated by mobile with 58 percent of searches coming from mobile.
Why Ranking on Google Matters
Being in the top 10 results on Google brings some benefits such as high-quality leads and 30 percent brand lift. There are 200 factors that influence your search engine rankings, including page speed, content quality, and bounce rate.
Local SEO is important with 46 percent of all Google searches being local.
In fact, local smartphone searches led to purchase within a day compared to 7 percent of non-local searches.
Check out this infographic below from SEO Tribunal to learn more about SEO.
This infographic was created by SEO Tribunal.