Colors have always been a powerful design tool.
Whether you’re an interior designer or a web designer, colors play an important role not only in injecting life to the work itself, but also in eliciting a certain reaction from the people who lay eyes on it.
Now that sounds a lot like what color psychology, a sub-field of psychology, has been putting forth all this time: that there is a connection between colors and human behavior.
According to color psychology, a color has certain attitudes, emotions, and characteristics attached to it, and they have the power to draw them out of people.
Let’s take a look at some of those color associations and how web designers use it in their work.
Blue is perhaps the coolest color, and that’s probably why it’s most closely associated with serenity or calmness.
According to color psychology, blue conveys security, stability, trust, and reliability, all qualities that companies and businesses would like to project. Of course, the best-known websites that use blue are Facebook and Twitter.
Web designers almost always use red whenever they create visuals that need to create a sense of urgency, like an ad for a sale with huge discounts or a simple call-to-action (CTA) button.
Red, of course, is the color of passion as well, hence their widespread use in anything related to love or sex.
Few people would argue against the idea of yellow being the most fun and cheerful color. It is, after all, the color of sunshine.
Yellow is popularly used in the web design of sites that sell toys and other kid stuff, among other things.
A product of combining red and yellow, orange has the best of both worlds.
It’s great for creating a sense of urgency and comes across as a very cheerful color as well, a fact not lost on countless web designers who use it for CTAs and fun website elements.
Learn more about colors
Learn more about color psychology in web design by checking out the infographic below.
This infographic was created by mybizniche.com.