TED is a media organization which posts talks online for free distribution, under the slogan:
Ideas worth spreading.
They are best known for their short and thought-provoking presentations.
TED Talks are influential videos from expert speakers on education, business, science, technology and creativity in more than 100 languages.
Here is a hand-picked list of the best TED Talks that all marketers should watch.
5 TED Talks you should watch now
Topics include: how to get your ideas to spread, how to improve the experience of choosing, the influential world of brand marketing, and the fundamental theories of branding.
1. This is what happens when you reply to spam email
Sentence Summary
A hilarious and weeks-long exchange with a spammer.
Speaker Bio
James Veitch is a British writer and comedian. Spam emails proved the perfect opening to have some fun, playing the scammers at their own game.
Time: 9:48
Views: 64+ million
Filmed: December 2015 at TEDGlobal>Geneva
2. How to get your ideas to spread
Sentence Summary
Why bad or bizarre ideas are more successful than boring ones.
Speaker Bio
Seth Godin is an entrepreneur, author and blogger who thinks deeply about the marketing of ideas in the digital age.
Time: 17:01
Views: 7+ million
Filmed: February 2003 at TED2003
3. How to make choosing easier
Sentence Summary
How brands can improve the experience of choosing.
Speaker Bio
Sheena Iyengar is a psychophysiological economist who studies how people choose and has discovered many surprising things about it.
Time: 16:05
Views: 3+ million
Filmed: November 2011 at TEDSalon NY2011
4. The greatest TED Talk ever sold
Sentence Summary
The hidden but influential world of brand marketing and Morgan Spurlock’s quest to make a completely sponsored film about sponsorship.
Speaker Bio
Morgan Spurlock is a filmmaker best known for his film Super Size Me, makes documentary films and television shows that are personal, political and empathetic.
Time: 19:28
Views: 2.6+ million
Filmed: March 2011 at TED2011
5. What physics taught me about marketing
Sentence Summary
What physics and marketing have in common.
Speaker Bio
Dan Cobley is an online marketing whiz who is a marketing director at Google, for central and northern Europe. He connects customers and businesses, helping both navigate digital space to find what they need.
Time: 7:38
Views: 1.7+ million
Filmed: July 2010 at TEDGlobal 2010
Bringing it all together
Marketers should watch TED Talks because they feature brilliant thinkers sharing innovative ideas that expand perspectives and spark creativity. This can enrich your marketing strategy and planning.
TED Talks are engaging presentation style, concise format, and thought-provoking discussions. They can captivate you and inspire you more impactful with your messaging.