Website speed is important. How important? Very important. Search engines such as Google and Bing expected to your website load quickly on desktop and on mobile. If your website doesn’t load fast, your website visitors will go to another website to find out the information they need.
For example, take into account these website stats:
- 39 percent of people will leave a website if images load too long or don’t load at all
- 75 percent of users wont’ return to a website page if it takes more than 4 seconds to load on their desktop computer, tablet, or smartphone
- For 46 percent of online buyers, checkout speed is the number one factor that decides if they come back to the website
Google has made page speed one of their key factors in SEO results. It is one of 200 SEO ranking factors Google takes into account when showing search page results for their users. Are you optimizing your website for speed? If not, you should.
How speed impacts your website
To determine your website speed and get a free report, please go to the Google page speed insights test. To further underscore how important website page load time, Hosting Tribunal put together this infographic below of statistics and research about how speed impacts your website.
This infographic is created by Hosting Tribunal.