How to use Instagram stories to promote your business

As of June 2018, there are one billion users on Instagram. If used efficiently, Instagram can be a great asset to your business. It’s already known to be used as a marketing tool, but not everyone is using it to its full capacity.

Instagram stories for marketing is a quick and fun way to interact with your audience and increase engagement. If you’re a new business, taking advantage of some of the free features social media platforms provide will definitely help you save a buck or two. You might even come to find that your marketing budget doesn’t need to be so high to succeed.

This list is going to include free and paid options that will help you story market on Instagram.

1. Use polls

Your business can effectively use Instagram polls to interact with your audience and gain insight into customer preferences. If you want a quick way to get your audience’s opinion on a product, you can easily upload an image to your story and include a quick poll. If you don’t have the resources to conducts a full survey this can be an easy alternative.

2. Use location tags

When users post an image to their story, they have an option to geotag their location. This is very similar to checking-in to a location on site like Facebook. All stories that have your location geotagged on their stories, will be included on a public story dedicated to your location. This is a great way to promote events and reach new audiences.

3. Create live videos

Live Video

Marketers are using video content for advertisements, testimonials and tutorials. Some businesses like Audi Peoria even include it on their homepage.  It is visually appealing and you should be utilizing it as much as possible. Live video can increase trust and build engagement with your followers. Instagram’s algorithm will prioritize your live video as the first option of your followers’ feed. This means your brand will be the first thing your audience will see when they open up the app. It also allows your followers to comment and ask questions on your live feed in real-time. This gives you an opportunity to interact with your audience and build a relationship with them. If you’re giving your audience an opportunity to interact with you through live videos, they will instill trust in your business which will result in loyal customers.

4. Use Instagram TV

Instagram TV utilizes the same format as Instagram stories. The difference between the two is that IGTV allows you to create longer content and that doesn’t disappear. You can access IGTV through your Instagram account or through the IGTV app. So far, IGTV does not provide advertisements but you should still be utilizing it for some of the marketing advantages. You can record behind-the-scene clips, share exclusive content and more. This will increase your engagement with your audience and give them a sense of exclusivity that not everyone is experiencing. It will also encourage those who are not already following you to do so.

To sum it up

Social media platforms are always going to be developing by incorporating new features. Small business owners should be familiarized with all the new updates these sites make. If you don’t have time for it, it might even be worth hiring someone to manage your social media platforms. Each feature can be a new opportunity for you to reach a larger audience and increase brand awareness. If you want to spice up your social media strategy, incorporate Instagram stories as a new marketing strategy.

Katherine White Headshot x compressed

This guest blog article was written by Katherine White is a contributor for 365 Business Tips and a digital marketing expert for local small businesses. Her educational background in Public Relations helps her tackle topics regarding strategy, branding and messaging.