How to strengthen your email marketing [infographic]

We all have a shoestring budget for our digital marketing efforts.

So we need to make sure we are spending our money, time and resources effectively.

One of the best ways that marketers can maximize their return on investment (ROI) is with email marketing.

For every $1 you spend on email marketing, you can expect a return on $38.

And email marketing has a higher conversion rate than social media and search engine marketing.

It helps that 72 percent of consumers prefer email and 88 percent of smartphone users actively check their email.

How do you strengthen your email marketing efforts?

You start with the basics. Here are 5 tips on where you should start:

1. Test, test, and test some more

It is important to A/B test for your emails to see what email subject lines, content in the body of the email and day and times work best.

2. Give your audience control

Update your email preference center where your email subscribers can control what they receive and what topics.

3. Optimize for mobile

Make sure that your email works well for mobile devices such as tablets and smartphones.

Use tools like Zurb TestSubject to see how subject line display on the most popular mobile devices.

4. Update your email lists constantly

Make sure you don’t get into the SPAM filters so it is critical that you clean your lists and send out emails where readers can update their preferences and can opt-out of specific emails and messages.

5. Track the right metrics

Not all metrics are the same. Make sure you track the right metrics like these 6 marketing metrics and key performance indicators (KPIs).

As you get more advanced, ensure you don’t fall back on the same dashboard every time as your business goals evolve over time.

For additional tips on to improve your email marketing efforts at all levels of experience (beginner, immediate and advanced), check out this infographic below by the Content Marketing Institute.

Email Marketing Infographic compressed

This infographic was created by the Content Marketing Institute.