Creating content to build your brand and business is the most effective way to establish yourself as an expert in your field.
If you can solve the problems your community needs answering in an authoritative and informative way, they will return to your content and website for more and more.
Establishing yourself as an expert requires more than simple content; you must structure your information and narratives until your audience connects with your marketing in an engaged and authentic way.
If you struggle to create branded content that guides your readers towards the next steps, consider these three easy tips to establish yourself as the authority in your marketing.
1. Curate information
In a saturated market for knowledge, marketing has become more than simply stating the information your audience needs to solve a problem. People who curate specific information and tailor it to their readers’ needs are the most successful in building brands that audiences remain loyal to in order to reach their own goals. For example, you may be selling an online course teaching others how to write and self-publish a book.
To support this message, you may link your content to relevant sites or tools your readers can use in conjunction with your publishing resources. If you are a health and wellness professional, you may establish yourself as an expert by recommending specific products, letting your audience rely on your for expert opinions over time.
Curating information that is relevant to your consumer needs shows them you care about their success beyond marketing your own product.
2. Provide unique opinions
Information is readily available at the click of a button, but your readers will be hooked if your expert opinion is different from the rest. Spinning information with a new perspective or opinion can create shareable or relateable content for your audience.
Consider the topic of email marketing: there are thousands of resources available to show your readers how to succeed, but how many newsletters or articles share your specific “do’s and don’ts” as an expert?
You can also create a dedicated following by providing your expert opinion on serious matters that help readers improve their own lives. Perhaps you’ve recovered from alcohol and drug use and share your recovery in the context of your business success. Perhaps you’ve gone from broke to thriving in your financial life and can share your story. Authenticity and vulnerability can connect with your base on a human level and make them loyal to your brand and business.
3. Create a community
The last powerful method to establish yourself as an expert in your marketing is to create a community around your brand. Sharing your message authentically will undoubtedly resonate with others, so why not create a space for your consumers to connect?
Community building can bring a human element to an otherwise disconnected environment and can add another reason for your readers to spend time in your digital space. Connecting with other consumers who struggle with the same problems or share similar interests can propel your brand in ways other marketing methods cannot.
You can also consider influencer marketing for built-in access to communities you’d like to connect with, using a trusted source as a referral to your content. Think about ways to bridge the gaps in your audience to build your brand and word-of-mouth referrals to your work.
Bringing it together
Creating a marketing strategy requires a deep understanding of your audience and what they are looking to learn. Although the spreading of knowledge is a saturated space online, you can stand out by authentically sharing your message and connecting with your audience on a human level.
Challenge yourself to follow these steps if you are ready to take the next step in your marketing and establish yourself as an authority people cannot help following.
This guest blog article was written by Patrick Bailey, a professional writer mainly in the fields of mental health, addiction, and living in recovery. He attempts to stay on top of the latest news in the addiction and the mental health world. He enjoys writing about these topics to break the stigma associated with them.