How to create a social media strategy for lead generation [infographic]

Are you looking to take your social media marketing efforts to the next level? Are you tasked with generating more leads for your company? Do you need more inbound website inquiries via your social media posts and other social media marketing channels? In this infographic below, discover why a social media strategy for lead generation is so important.

Trellis answers your questions and shares tips on how to successfully implement social media at your organization and produce marketing generated leads. Discover the key social media metrics. And learn how important to arm your sales team with the right content at the right time.

Here’s some of the topics discussed in the infographic:

What is a lead?

  • A lead is a person who has indicated interest in your company.

What is lead generation?

  • The process of attracting and converting prospects into leads.

Integrate social media with your customer relationship management (CRM) tool

  • By integrating social media with your CRM, you can compile a complete history of your lead’s “digital body language.” Learn how they interact with you prior or after first contact with you.

How to create a social media strategy for lead generation

Check out the infographic below to learn more about how your social media strategy can help with your lead generation efforts. Learn some facts, statistics, and explanations on how a social media can make or break your company’s lead generation efforts. In addition, find out when it’s best to use each social media platform. And learn about top of funnel, middle of funnel, and bottom of funnel marketing activities. Discover why it’s important to make a distinction between them.

This infographic was created by Trellis.