125 of the best digital marketing tools: the ultimate list to reference in 2020

One of the biggest challenges digital marketers face is finding the right set of digital marketing tools to use on a daily basis.

More than 125 Digital Marketing Tools to Explore

I rounded up some of the best tools out there to maximize your efforts when it comes to your day-to-day work tasks ranging from search engine optimization (SEO) to keyword research to content curation to social media to Google to your personal brand and online reputation.

SEO / Keywords

What keywords does your audience type into search to find your company or your competitors? Keyword research is the foundation of a good SEO strategy and a key component of your content marketing strategy.

To write more compelling and better headlines for your articles, blog posts, landing pages, news releases, and overall website, these tools can help you increase your website traffic, improve visibility in search engines such as Google and Bing, improve your odds of others sharing your content via their social network, and generate ideas for future creation and curation of content.

CoSchedule Headline Analyzer

This headline analyzer scores your overall headline quality and helps you determine the right amount of words for your headlines. It also ensures you have a balance of emotional and power words to ensure your headlines are readable and compelling.

SerpStat.com

This website is so to the point, it doesn’t have a name. It is a free keyword suggestions tool, providing you with search suggestions based on popular keywords in Google searches and the different forms used by people looking for things. It collects and aggregates search suggestions and gives you a free report.

WordTracker

This tool reveals the best keywords related to your search term. It shows you how much traffic keywords get and what words you may want to focus on. The one drawback is that it is geared for you to sign up for their paid version with their “continue your research” button after you get the quick analysis.

SEMrush

This website provides you with analytics once you enter in your website, geared toward the digital marketer. You get information about your competitors and individual keywords that are performing well for them. You even get insight into keyword difficulty and backlink information. RankActive is similar to SEMrush and worth checking out.

SpyFu

This website great for an overview of keywords. It provides you with a number of monthly searches, ranking difficulty, and profitable related keywords. You can enter a name of a competitor and it provides you with an overview of what keywords, links are working well for them, what their pay per click ads look like and much more.

UberSuggest

This tool provides you with helpful keyword suggestions where you can learn about specific topics. It gives you suggestions such as if you add a word that starts with an “a” to your set of keywords. It gives a word for every word of the alphabet to help you with long tail keywords.

Google Keyword Planner

This website is the traditional one that most people use. Recently, Google has required you to sign up for a Google AdWords account before you can use it. It is a tool that provides you with keyword idea and traffic estimates.

Bing Keyword Research Tool

If I mentioned Google, the # 1 search engine tool, it would be wrong if I didn’t mention the second most popular search engine: Bing. Here is a list of the most popular search engines.

KeywordTool.io

This website allows you to search keywords in GoogleBingYouTube, and the App Store. It generates more than 750 suggestions for every keyword. It is one of the only tools to allow you to search the App Store, according to InternetMarketingNinjas.com.

RankActive

RankActive is similar to SEMRush. It helps you track your online presence, spy on your competitors, and improve your search engine rankings.

Personal Branding

Do you Google yourself and find someone else with your same name? Want to attract recruiters and future employers to contact you? Want to land that perfect job? If you answered “yes” to any of these questions, then you should take a more proactive approach to managing your personal brand and online reputation. It is not an easy task but these free tools can help you.

BrandYourself 

This website is a great way to manage and take ownership of your search results. This tool makes sure that the search engines like Google and Bing find the “real” you and not someone else who may have a name close to your name (or in some cases the same name). It helps you put your most relevant results at the top and improves your personal brand.

About Me

This website helps you create your own personal homepage that is a central place for all of your online website properties like LinkedIn, Twitter, Facebook, Google+, Instagram and blog. This tool can help you improve your presence on the web and help others quickly learn about who you are and what you share online.

Social Mention 

This tool sends you alerts of your keywords. It analyzes when you are mentioned and how important those mentions really are. In other words, it is social media search engine. It searches user-generated content like blogs, bookmarks, comments, and videos.

Who’s Talkin? 

This tool is similar to SocialMention in that it alerts you of your mentions. It helps you search for conversations that you care about the most.

NameChk 

Want to know if your name is available on a social network? This tool is helpful in making sure you secure your domains and don’t let cybersquatters steal your name on social networks. It helps you figure out if your desired social media username or URL is still available on tons of social networks.

SquareSpace

This website helps you create your own website which helps you improve your personal brand. According to their website, their mission is “empower millions of people … to share their stories and create an impactful, stylish, and easy-to-manage online presence.”

Yasni 

This tool can help you search for a phone number, email address, profession and location of any person. The tool provides news and links about any individual.

Naymz 

This tool measures and manages your social reputation. This tool gives you a score based on how people find you. You can calculate your social influence and earn badges/endorsements of your strong reputation and influence.

Google

Google is more than just the most popular search engine, it is a highly valuable resource for free tools, where you can access them with just one login or account. Here are 15 hand-picked Google tools that all digital marketers should be using. These are some of the best tools that Google offers.

Google Page Speed

Google Page Speed is a helpful tool to make sure your web pages are fast on all devices, either on desktop or mobile. Just enter your URL of your websites, Google analyzes it and you get action items for desktop and mobile versions of your websites. It will give you recommendations about possible optimizations and optimizations that you already have made. It will give you a score and rating for mobile and desktop. Once you see your score, you can see what categories you need to improve. Once you get a baseline of where you stand, you know where you need to concentrate on.

Google Mobile-Friendly Test

More and more people are accessing the web on their mobile devices so designing your website(s) so it mobile optimized is important for a great user experience on the diverse types of mobile devices. This tool can show you how a visitor uses your webpages on a mobile device. You enter your URL and see how your page scores.

Google AdWords

Google AdWords is pay-per-click (PPC) digital marketing for your brand. When people search for answers, your ads will show and you only pay when they click on your ad. There are options for display ads, YouTube video ads, text-based search ads or in-app mobile ads. When you link Google AdWords to Google Analytics, you are able to see ad and site performance in Google Analytics, take advantage of enhanced Google remarketing capabilities and get richer data in Google Analytics.

Google Analytics

Google Analytics provides your brand with the digital analytics tools so you can track, report and analyze website traffic. This data will help you better understand your clients and prospects and provide a better user experience, produce better content and produce strong results from all digital touch points. Google Analytics can help you focus your marketing efforts on your most profitable marketing channels.

Google Search Console

Google Search Console, formerly known as Google Webmaster Central and Google Webmaster Tools, helps you monitor website performance in the Google search index. Google Search Console provides you with a collection of tools and resources such as which pages on your websites are the most popular, you can find and fix website errors, build and submit a sitemap and create a robots.txt file. Google Search Console is useful in finding out information such as how many people are visiting your website and how they are finding it and whether more people are visiting your websites via mobile or desktop.

Google Trends

Google Trends helps you see the latest trends, data, and visualizations. It shows you how often a search term is entered in Google to the search volume in your country or various regions of the world. You can find out what is trending in your country or near you. You can explore topics and see how keywords compare to each other. And you can see how keywords develop in popularity over time.

Google TAG Manager

Google Tag Manager helps digital marketers and outside agencies make tag management simple and easy. It helps you place, update and manage code snippets or tags in one place and integrates into existing systems. Google Tag Manager can help you speed up the development of your website by deploying code/tags quickly without relying on a developer, make code/tag updates easily, work with outside agencies by using one account to manage multiple codes/tags, and cut and paste multiple tags on a single website.

Google Forms

Like SurveyMonkey, Google Forms can help you easily create and analyze surveys for free. With Google Forms, you can use your own photo or logo, choose the look and feel, including picking curated themes so you can set the tone of your surveys that match your branding guidelines and style guide. Google Forms provides you with questions options such as multiple choice or drop-downs. You can add images and YouTube videos and show questions based on answers. Google Forms provides real-time responses and charts. You can data with you by viewing it in Google Sheets.

Google reCAPTCHA

reCAPTCHA protects your website from spam and abuse while letting real people pass quickly without being annoying of typing in a word or figuring out what an image is. As Google says: reCAPTCHA is “tough on bots but easy on humans.” ReCAPTCHA uses its advanced risk analysis engine to stay ahead of spam and abuse fighting trends and keep automated software from engaging in abusive activities on your websites. According to Google reCAPTCHA website, the advantage is its advanced security, ease of use and creates value.

Google My Business

Google My Business is a tool for businesses and organizations to manage their online presence in Google, including Google Search and Google Maps. By verifying and editing your business information, you can ensure your listing appears right and attract the right customers. You can add photos of your business and office locations, update the hours you are open and respond to reviews. Google My Business is important in boosting your search visibility, showing up in local search results and making sure Google has your correct information about your business and your different office or retail locations. Google My Business is critical to setting up locations extensions in Google AdWords. Location extensions in Google AdWords show your address, provides a map to your location and provides the distance to your local business.

Google Alerts

Google Alerts provide you with email updates on the latest and relevant Google search engine results on a topic you care about. It monitors web pages, media articles, blogs and even scientific research. Basically, anything that is on the web. Depending on your needs, you can choose between “only the best results” or “everything” and how often you want to get the emails (daily or weekly). It is helpful to find out what is being said online about your personal brand, your company’s brand and your company’s products and services. Google Alerts is a wonderful way to keep track of trends, interesting topics and anything that is new on the web.

Google for Jobs

Searching for the right job can take time. It is a full-time job to find a good full-time job. Keeping up-to-date with the latest jobs can be challenging. Now you can stay in the loop on jobs near you with a simple Google search. Google is working with organizations such as LinkedIn, Monster, CareerBuilder, Glassdoor and Facebook to provide you with a comprehensive listing of jobs. Google is also publishing open documentation for all jobs providers, from third-party platforms to direct employers on how to make their job openings more discoverable in Google Search with this new tool. Companies just need to add structure data to the job posting web pages.

Google Chrome

Google Chrome is a fast, free web browser for your desktop computer or mobile device. What is nice about Chrome is it supports a wide variety of extensions such as HootletGrammarly and Google Page Analytics.

Google Data GIF Maker

This Google tool helps you convey information visually through simple animations.  It is simple to use. Google Data GIF Maker helps you show how competing terms compare to each other in a visual format.  You can compare up to five terms.

Google Data Studio

This tool is still in beta form but it helps you import data from other Google tools such as Google Search ConsoleGoogle AnalyticsGoogle AdWords, and YouTube into free dashboards and reports that you can customize. These customized dashboards and reports are easy to read and share.

Stock Images

High-quality photos are critical to a successful content marketing and social media strategy. According to research, content with images get 94 percent more views. Unfortunately, people and companies use a lot of bad stock images with their content. There has been a growing number of websites with beautiful stock images that can help your content be more memorable and make it “pop” off the page. These free image websites utilize the creative commons zero (CC0) license, which indicates ownership rights have been waived so no attributions are needed. They are simply public domain.

Unsplash

Unsplash adds 10 photos every 10 days via an email subscription or via their website.  You can browse the website by scrolling down the home page, browse by new [photos], searching by collection or keywords or search by photographer name.  You can switch to the grid format as well.

StockSnap

StockSnap images can be sorted by date, what images are trending, the number of views or downloads.  It has a big search area on the homepage where you can search based on keywords or by popular searches. You can also browse by recently added photos.

Pixabay

Pixabay has over 940,000 photos, vectors and art illustrations.  You can browse by Editor’s Choice, photographers, videos, photos and cameras that took the photos.  It has a robust or advanced search button that helps you find the right photo based on certain criteria such as orientation (horizontal or vertical), color and size.

Pexels

Pexels has a big search button on its home page that shows you popular searches.  At the bottom of the home page, they do “while you were away” section that highlights popular photos.  You can also browse by popular photos, popular searches and photographer leaderboard (users with the most downloads of photos uploaded in the last 30 days). Pexels curates photos from Gratisographyand Unsplash to help you simplify the image search process.

Gratisography

You can search by categories such as animals, nature, and objects.  Or you can do a “magic auto search” to find a photo.  Photos are added to the website every week.

Negative Space

Negative Space adds new free stock images every week that are sortable by categories such as business, people, and nature.  The website also has a section for popular collections.  If you follow them on social media, you will get updates on new images.

Kaboompics

This website is sorted by galleries. If you click on the image, you will get the name of the image and you will get a button for related images or how you can quickly download the image. It is also sorted by featured images, photoshoots. You can subscribe to their email to stay up-to-date with their blog and latest additions.

Content Curation

Content curation can help you fill this content gap by offering consistent and helpful content to your audience. In fact, content curation is the secret to successful social selling. To help you with your content curation efforts, here is a list of 15 content curation tools worth checking out and exploring that will make you and your team much more productive and effective.

Anders Pink

Anders Pink curates content for you and your team by crawling millions of websites across the web and then creates daily briefings. You can refine these briefings based on specific keywords. These briefings are updated throughout the day with new content. Anders Pink helps you gain insights from the crowd so users can vote on articles they like and get notified when a team members flags or comments on articles. You can review articles by on most recently published or most shared on the web.

Feedly

Feedly is a way to organize, read, and share content from your favorite websites, podcasts, keyword alerts, and YouTube channels. You can access all of them in one place. It is a useful tool since it has strong integration features with social media channels so you can easily share articles. You can also add articles to a read later section so you can access them when you need. And you can discover fresh content on niche or broad topics. It is always in sync so you can access it on a mobile device or via your desktop computer.

Pocket

The main goal of Pocket is to save interesting articles, videos, or other web content in your “pocket” to read, watch and/or share later. Pocket also has a feature that helps you curate content based on specific topics. This feature pulls high-quality content, providing with some of the best articles on the web. You can also discover content by browsing through major publications, content writers, and content curators. Pocket has an app and a mobile-friendly website so you can access your content from any device. You can even view the content offline if you are on a plane and don’t have a Wi-Fi connection.

Curata

Curata is a content curation and content marketing platform for enterprises. It has two main software platforms: Content Curation Software and Content Marketing Platform. It uses machine learning, natural language processing, and artificial intelligence to power both platforms. Curata was founded on the premise that machine learning and natural language processing can bring significant value from the tsunami of online content being produced. Curata’s Content Curation Software allows you to discover and share industry content to blogs, social channels, and e-newsletters.

ContentGems

This tool is a content discovery engine because it scans articles from a large database of online sources and presents you with a stream of relevant and timely content based on your keywords, social signals, media type, and other filter settings you set up. ContentGems provides you with the ability to share directly to social media, create weekly e-newsletters or put it directly on your company intranet and/or portals.

Zest

Zest curates high-quality content recommended and verified by the pros. They manually approve and publish less than 1 percent of suggested articles from the community. They have a database of 10k+ published articles. The content is sourced content from humans (not computers) and reviewed so you don’t get crap content. You can add Zest as a new tab to your chrome browser. In this tab, you can sort by most shares and most clicks. You can filter by tags, keywords, audio, and video. Zest has a team that sifts through the click bait articles online and picks the best.

Quuu

Quuu is also a hand-selected content curation tool. It gives you content suggestions, even if you do not have a ton of blogs and online sources you trust. You select from more than 300 interest categories to get content suggestions. You can choose how many suggestions you would like to send to your social media profiles or your Buffer or HubSpot accounts. And you can manually approve suggestions yourself. According to their website, they hand-review more than 60,000 posts every day. And they promise to review each and every piece of content they suggest.

Flipboard

Flipboard is your personal magazine. It allows you to curate content from the sources you like and trust. It presents your curated content in a magazine format and it helps you keep up with your reading in a visually-appealing way. You select your interests and your feed will be curated with articles and recommended stories about those topics. You can also follow other people who have similar interests as you.

ContentStudio

ContentStudio is a tool that will help you discover, monitor and share engaging content with your social media channels or upload the content to your blog. It gives you the ability to discover content by social shares, media types and the virality of the content.  You can select posts individually from your topic feeds or automatically share content based on your rules. You can use their amplification tools to get hashtag suggestions, enhance images and recycle posts. They have a lot of third-party integrations on platforms such as Medium and Bit.ly.

DrumUp

DrumUp mines the web using sophisticated algorithms to find content relevant to your audience. In other words, it helps you energize your social media presence with fresh and relevant content. This tool allows you to add multiple social media accounts to the dashboard. The tool also offers a Chrome extension that helps you find and share content relevant to the article you are reading on your browser.

Refind

This content curation tool curates content from the people you follow on Twitter and within Refind. With this tool, you discover, save, and read content that’s relevant to you. They analyze thousands of new links and create a magazine for you. They have a Chrome extension that enables you to save links from the web with one click. When search on Google, Refind highlights links you or your friends have saved. You can access your reading list on Refind anytime, anywhere, even when you are offline.

Bundle Post

BundlePost provides curation through RSS, Google alert or other feed and the tool will automatically aggregate, ingest and save the latest posts from those areas. BundlePost has a Chrome extension where you can bulk schedule your queues in BundlePost or your content folder.  It provides you with a dashboard where you can add hashtags, select posts from your favorite sources and hand-select content from their suggestion engine and schedule out social media posts with hashtags for three to five days out.

PublishThis

This content curation tool claims it js one of most advanced content platforms to help you grow your audience, increase loyalty, and drive your business. Powered by what it calls “Big Content,” PublishThis uses an algorithm to source relevant content for your audience, saving you time with daily curation. It focuses on enterprises companies to help them create editorial content that can be published and posted anywhere. The tool uses search and content production to help you discover, create and personalize content.

LinkedIn Elevate

This tool is an employee advocacy platform that uses data to deliver the right content to the right audiences. The tool promises to make it easy for companies to empower their employees to share smart content. It uses algorithms to suggest content based on what is trending by industry, at your company and at similar companies as yours. This tool allows you create a list of content that is approved by your company so your employees can share it.

Blogging

Not sure what to blog about? Are you getting writer’s block? Are you running low on ideas? These blog topic generators will help you kick start your inspiration, ensuring that you continue to create fresh, compelling. and clickable content. You will actually have the opposite problem. You will have too many ideas! Some of these tools will help you generate a year’s worth of topics and titles for your blog.

Hubspot’s Blog Topic Generator

This tool is a very popular blog topic generator because it is simple to use and quick to generate great blog titles. It provides an easy-to-use layout where you enter up to 5 nouns and the generator will help you do the rest. The tool will give 5 headline ideas and will help you get those “creative juices” flowing. If you fill out your information, it will give you 250 ideas or a year’s worth of ideas.

Impact’s Blog Title Generator

This blog title generator provides a button to explore some common themes. It provides an easy-to-use layout to give you different title options, all you have to do is fill in the blanks about a topic you may want to blog about. You can click refresh to see a new format for your headline, you can enter your own keywords and you can also have them email them to your titles. You can even doodle your thoughts to visual your thoughts and then download them to save for later.

Answer the Public

This tool is one of hottest tools right now. It is a visual keyword research and content ideas tool. You take basic keyword ideas and then it gives you hundreds of results based on what people are looking for online. When you type in a word, it gives you a visual of how that word is used in questions, prepositions, comparisons, alphabeticals, and related words. For example, type in marketing and you get these common marketing questions around why, how, where, who, what, etc.:

BuzzSumo’s Question Analyzer

BuzzSumo will help you discover the most popular questions that people are asking across websites such as AmazonRedditQuora, and question and answer websites for keywords. This tool is perfect for answering questions that people are asking the most online with your content. This tool will help you generate content ideas, monitor and research questions about topics and other companies. You can search by topic, URL, and you can filter based on time.

SEOPressor’s Blog Title Generator

This tool help you with title suggest, creative content ideas and catchy topic headlines. You just enter in your topic keyword and you will get results. The blog title generator provides you with endless suggestions of keywords that are near and dear to you. If you’re not satisfied with the results, you can always hit the refresh button to generate a new list of unique titles. It asks you to type in your keyword and then describe it using a drop-down menu such as is it a generic term, an event, or a skill.

Content Row Link Bait Title Generator

Enter a subject such as “cat” and you get 7 link bait title ideas. By entering one noun, you get 7 blog headlines from one noun. You can then copy the headlines to a clipboard for later. If you click again, you get 7 new headlines. This tool does the hard work for you when it comes to headlines that are “link bait.”

FatJoe’s Blog Post Title Idea Generator

This blog post title idea generator is a tool for quickly and easily generated ideas for your next piece of content or blog post article. Just enter a topic or keyword and it will give you 10 “click-sexy blog title ideas” as they say. If you enter your email, you will get 100 more title ideas but you will be suscribed to FatJoe’s mailing list.

Inbound Now’s Blog Title Idea Generator

This tool is user-friendly and helps you with simple titles that work. You click on the generate title idea and it gives you a title idea one at a time. You can’t stop clicking on title ideas. Although the website blog title idea generator doesn’t seem like much, it is actually very helpful in keeping your idea brainstorming focused.

Klock Work Infographic Idea Generator

We talked a lot about blog titles and blog ideas but we didn’t mention anything about infographics until now. This tool will help you generate ideas for your infographics. Just type in a noun and you will get a lot of different infographic titles to choose from. They break up the titles based on different types of infographics: statistical, informational, process, comparison, timeline, and geographical.

Portent’s Content Idea Generator

This tool is a simple but goodie. You type in a keyword and get content ideas. It provides some helpful guidelines for working with the tool. This tool is effective yet fun. It gives you interesting ideas to inspire your creative side.

Instagram

Instagram is one of the world’s most popular social networking sites and has become a must-have social media channel for your organization. Whether you want to find the best Instagram hashtags, design Instagram stories, schedule posts, or access and analyze metrics, these free Instagram tools can help you to grow your followers.

Canva

Canva is easy to use with functionality that anyone can use. Its drag-and-drop interface provides you with more than a million photographs, graphics, and fonts so you can design professional layouts and stunning graphics.

SpoutSocial

Sprout Social is a social media management like Buffer and Hootsuite. With Sprout Social, you can schedule posts, manage comments, monitor hashtags, and analyze reports.

StoriesAds

With StoriesAd is a tool for creating video content tailored for Instagram’s vertical format. The website says it can be done in less than 2 minutes. It is free for a limited time.

UNUM

UNUM is a free app that has curated themes to help you with your Instagram stories. You can schedule, edit and theme your Instagram account. Whether it’s your personal Instagram account or your brand account, it has a one-stop toolkit for Instagram.

Later

Later is a marketing platform for Instagram that believes there should be “a simpler way to plan your visual content marketing.” It helps you visually plan and schedule Instagram posts. Learn why Later does post to Instagram automatically. Repost is a tool that makes easy to repost favorite photos or videos via Instagram. Repost automatically gives credit to the original poster.

SquareLovin

SquareLoving is an in-depth analytics tool where you can gain access to your Instagram metrics like likes, comments per post and follower growth. You can analyze your account and access more advanced analytics.

KeyHole

KeyHole is a real-time hashtag tracker for Instagram. It also tracks Twitter. KeyHole provides you with a simple visual dashboard.

Twitter

How do you get your tweets noticed? How do you get them read? And how do you get re-tweets? These are some of the most-pressing questions that many Twitter users ask. The key is to optimize the timing of your tweets to make sure you reach the greatest number of your followers.

TweetWhen 

This free tool shows you the best times to tweet based on your past 1,000 tweets.

Tweriod 

This free tool looks at you and your Twitter followers’ tweets to provide times on when you should tweet.

TweetStats 

This free tool will show you analysis in detail of your best tweeting time.

Timely 

This free tool analyzes your past 199 tweets and figures out the best time slots for you to tweet.

Tweue 

This free tool is basically a Twitter queue that will evenly space up to 10 tweet from 15 minutes to eight hours apart.

TweetReports 

This free tool gathers the stats from your top 25 influential followers and analyzes the times where keywords are talked about the most, and when you may want to participate in these conversations.

Lookacross 

This paid tool to find the best time to reach people.

14Blocks 

A paid tool  that analyzes your followers’ activities to find out the best times to tweet each day of the week.

Socialflow 

A paid tool publishes your content when it will resonate the most with your Twitter followers.

Social Media Management

With social media management tools, you can utilize automation to share your content and the content of others on your social media channels. Instead of going through the process of logging into each of your social media accounts to post content, find hashtags, resize images and engage with your audience, you can use social media management tools to schedule your social media posts day, weeks or even months ahead of time.

Hootsuite 

A free web-based social media dashboard that allows you to queue up and post updates in a timely fashion. HootSuite is one of the top social media management tools because you can manage and analyze multiple social media networks, profiles, keywords, and campaigns. You can add more than 35 social media networks to its platform. It is an all-in-one platform where you can curate content, schedule content, and measure your social return on investment (ROI). It also has a comprehensive training program through Hootsuite Academy that helps you raise your social media game with training and certifications.

Buffer 

This free app allows you to add articles, photos, and videos to it anytime of the day and then it automatically shares them throughout the day. Buffer is also one of the leading social media management tools. It is a clean and intuitive tool that helps you drive website traffic, increase social media engagement and save time on social media. It can help you schedule and manage social media posts across a wide range of social media channels at the best possible times throughout the day. You don’t have to waste time logging into multiple social media accounts. It can also track links so that you can see what content gets the most traction.

Agora Pulse

This tool is an all-in-one social media platform that can help your company with social media scheduling, engagement and reporting. It has features such as competitor analysis and Facebook contest applications.

CoSchedule 

This tool is a social media management tool that will help your company manage and collaborate with your team. With this software, you can create your social media posts, content, events, and tasks. CoSchedule is great for marketers who want to organize  projects in one repository. You can put social media, content, events, and emails in one place.

Spredfast

This tool is a social media tool geared for some of the world’s largest companies. Their clients include 3M, LinkedIn, and Johnson & Johnson. This software helps large enterprises manage their social media channels and engagement.

Oktopost 

This tool is a social media management platform for B2B marketers. This tool helps them generate leads through social media and create business value from social media. This software has all the tools most B2B marketers would want, ranging from publishing to analytics to advocacy.

Sprinklr 

This tool is an all-in-one service that helps you with posting, approval of content and reporting. Sprinklr has a suite of products, including Experience Cloud for Social Media Management that helps large companies serve their audience across more than 25 social media channels. This software helps large enterprises can collaborate effectively and listen and engage their customers.

Twitter‘s TweetDeck 

This tool is an excellent way to manage your Twitter accounts. It has a multi-column layout so you can follow many conversations at once and schedule content to your Twitter accounts.

Hubspot

This tool is an inbound marketing and sales software tool that can help you monitor and publish to multiple social media accounts and get closed-loop reporting data. With HubSpot, you can see what social media channels drive the most engagement and what social media posts and channels drive leads and sales. HubSpot’s social media management tools are one part of their all-in-one marketing software. HubSpot integrates all your marketing efforts such as social media, email, search engine optimization (SEO), and customer relationship management (CRM) into a single platform, you can better compare your results across your marketing channels.

Workplace

Time-saving tools are critical I today’s world where it seems like we always have pressing deadlines. These tools can help you be more productive at work, ranging from converting PDFs to PowerPoint slides, discovering how much time you spend time working on certain things to creating cool graphics for your social media and blog posts.

PDF To PowerPoint Converter

Creating PowerPoints from scratch are tough, especially when you want to insert PDFs into the slides. With this converter, you can easily change PDFs into PowerPoint slides. Just upload the PDF and the file will be converted online. If you are worried about privacy, all files you upload are deleted from the tool one hour after the conversion. This tool works on all computers.

RFP Monkey

This is an automation solution to help you respond faster and better to a request for proposal (RFP) or a request for information (RFI). It helps you reuse, collaborate, categorize, and even search your knowledge base of information. You are able to track project assignments of team members and see the progress of RFPs or RFIs.

Awesome Screenshot

This tool helps you capture screenshots for all or a part of a web page. You can add annotations; put in comments; blur sensitive information; store and organize images by the project; get feedback from your colleagues on screenshots and designs; collaborate with friends and colleagues. You can even add it as an extension to your Chrome web browser.

SnagIt

This tool is similar to Awesome Screenshot, SnagIt helps you capture images on your computer with a couple of clicks. You can customize your screen captures with its markup tools. You can also create quick videos by recording your screen and then narrate and trim them. You can get SnagIt on your Android and iOS phone with the Fuse app so you can send photos and videos from your mobile device to your SnagIt editor.

Pixlr X

This online image editor can help you re-size and crop images via your web browser. You can apply a quick fix to the image, add creative effects, and add borders.

Tomato Timer

This mobile-friendly tool helps you take breaks using the flexible Pomodoro Technique – a time management method to break down work into intervals (typically 25 minutes in length separated by short 5 minute breaks). These intervals are called pomodoros: the Italian word for tomatoes. After four pomodoros, it is suggested you take a longer 10-minute break. With this timer, you have the ability to pause or reset the timer, be notified on your desktop with audio notifications, and change the alert sound and volume.

Toggl

This tool is a time tracker application. When you click the Toggl button, the timer begins and you track the time it takes to complete various tasks. It provides you with reports to show you much time you spent on different projects. You can do all of this through your web browser or you can install it on your desktop.

Rescue Time

This tool is similar to Toggl but with more bells and whistles. It shows you the hours of the day that are your least/most productive and your best and worst days of the week/month/year. You can install it on your computer to track what programs and websites you spend the most time on.

Strengths Test

This tool helps you find out your strengths. Do you know what you do best every day? Most likely, you probably don’t. This test helps you find out your preferred way of thinking, feeling, and behaving.

Email Future

This tool helps you send yourself emails in the future. Whether it’s a reminder email in half hour or a message to your future self in 5 or 10 years, it is a great way to remind yourself of important dates (birthdays, anniversaries, sporting events, when concert tickets go on sale, project due dates) or remind yourself to buy things at the grocery store. You can send yourself helpful links you find on the internet or send yourself an email about a list of goals you want to accomplish this year or where you want to be in life in 5, 10 or 15 years from now.

Kapost Content Audit Tool

A content audit can be a time-consuming process but it is important to know what content you have on your website(s). It is a critical part of an effective content marketing strategyKapost has simplified and automated the process with this free content audit tool. It crawls your website to categorize content by type, publish date, persona, author, and theme.

List.ly

We all love lists. Some people love to create lists of their favorite things. If you are a blogger and you want to curate a list, this is the tool for you. It provides you with a list format that is interactive and engaging for your readers.

Buffer Pablo

Similar to Canva, Pablo is a cool tool to help you create engaging images for social media networks. This tool does not require a sign-in and no design experience is needed. You just type in text (they have 130 inspirational quotes to choose from), an image as a background from your photos or from professionally-looking photos at UnSplash.

TimeDoctor

Time Doctor is a software-as-a-service (SaaS) time tracking and productivity tool that provides detailed time analytics so you can fully understand where and how you spend your time. The tools can help you and your team with productivity with customized reports with time logs and screenshots.

Digital Marketing

Do more with less. How often have you heard that when it comes to your digital marketing efforts? Here are some tools you may not be aware of that can help you with your digital marketing strategy, plan, and execution.

Knak

To help you quickly launch your digital marketing, you need to use tools that provide easily-editable templates. One of the most important areas to increase your digital conversions is your landing pages.

HotJar

heat map is a popular conversion optimization tool. It provides visual representations and summaries of data. It can help you see how your users interact with your websites and landing pages. At heatmap can help you see how your users interact with your websites and landing pages. A good example of a heat map tool is hotjar.com. This tool provides real-time analytics to help you see how your content is performing and what adjustments you need to make to be more successful.

BuzzSumo

Did you know that 50 percent of content gets eight shares or less? To be successful with your content marketing efforts, you need to produce content that your audience will want to share. With 80 percent of B2B marketers and 75 percent of B2C marketers use bloggingfor their content marketing efforts, you need to analyze what content is working and what content is not working. One of the tools to help you review the performance of your content and see how it compares to your competitors is BuzzSumo. It provides with information on what topics are resonating with readers so you can write blog posts that on topics that are trending and helps you identify influencers who may be interested in your content.

Hemingway App

This tool helps you improve the clarity of your message. This tool will help you write like Ernest Hemingway who wrote in simple and direct manner. It highlights lengthy and complex sentences. It also shows you common writing errors and suggests that you shorten a sentence or split up sentences. This tool promises to make “your writing bold and clear.”

Go To Webinar

Webinars are one of the highest ratings for effectiveness as a content marketing tactic and help position you as an expert on certain topics and your company’s subject matter experts as thought leaders in your industry. Using tools like Go to Webinar can help you run webinars successfully and correctly so you bring a lot of value to your audience. Webinars should be included in your digital marketing mix helps you keep your audience engaged and generate quality leads.

Libsyn

Podcasts are more popular than ever before. Six in 10 Americans are now familiar with the term “podcast” and 40 percent of Americans 12 years old and above have listened to a podcast. Using tools like Libsyn can help you host your podcasts. To find out how to create a successful podcast on a limited budget and little time, you can learn from two podcasters who launched TriangleCast.

Quora

Is your content answering the questions your clients and prospects asking? To ensure your content answers your clients and prospects most asked questions, you can use websites like Quora to do research on what questions are being asked online around certain topics. You can also type into Google potential questions you think they may be asking and then go to the bottom of the search results and look at the “searches related” section at the bottom of the SERP.

SEO Site Checkup

To fix your technical SEO issues, you should consider using tools like SEO Site Checkup. This tool analyzes your SEO problems, understand your competitors’ SEO profile and give you reports you can understand and act on. You can try it for free for 14 days.

Dead Link Checker

A dead or broken link provides a bad user experience for your website visitors. Google recommends you check your website(s) for broken links consistently. To check for broken or dead links on your website doesn’t have to be a time-consuming process. To fix the bad links in your content, you can use tools like Dead Link Checker. This tool will help you improve your user experience, and increase your website traffic and conversions.

Zurb TestSubject

More people are opening emails on their mobile phones. In fact, 55 percent of opens are now on mobile. How do you optimize your email for mobile? It all starts with the email subject line. By using tools like Zurb TestSubject tool, you can see how your emails appear on mobile devices.

Social Media Optimizer Tool

Metadata is one of the most overlooked areas of digital marketing but one of the most important. It tells social media networks like Facebook, LinkedIn, and Twitter what headline, description, and the image you want to feature. It can help you get more clicks, views, and shares. To optimize your metadata, you should To optimize your metadata, you should ensure your websites and landing pages use the Open Graph protocol so you can content is optimized for social shares on Facebook and LinkedIn. For Twitter, it is called Twitter Cards. Tools like the Social Media Optimizer tool can help you. This tool can help you ensure your metadata is correct and follows the Open Graph protocol and Twitter cards requirements.

Hootlet

This Chrome browser extension helps you quickly shrink links and share content via Hootsuite. This tool helps you enhance the functionality of your Chrome browser and save you time sharing created and curated content.

Grammarly

This Chrome browser extension helps you eliminate grammatical errors and enhances your writing. Make sure you don’t publish content without being vetted by a tool like Grammarly.

WhatRuns

This Chrome browser extension provides an x-ray vision for web design and helps you find technologies used on any website you visit. There are many browser extensions in the Chrome Web Store but this is one of the must-have extensions.

Wayback Machine

Want to know what your website looked like years ago? All you need to do it enter your website’s URL and then choose the date you want to look at in the past. You can see how far you have come with your website and digital marketing efforts. This tool can explore more than 305 billion web pages saved over time.

Backlinks

This tool shows you the number of links pointing to any domain or URL. From total link count, to .edu and .gov links to even the exact number of unique referring domains. It shows you who is linking to your competition and isn’t linking to you so you can find new opportunities to boost your rankings.

Subscribers

This helps you engage with your website visitors beyond emails by taking advantage of modern channels of customers communication with custom, scheduleable, dynamic, and even automatable push notifications. Even great marketing messages get caught by SPAM filters or buried in an email inbox. This tool helps you get in touch with your audience any time, any day.

uCalc

This free tool is a universal builder of calculators and forms. You can create calculators for your website and other purposes in 10 minutes with no programming skills needed. You can choose from dozens of customizable, ready-to-use templates by industry or build one from scratch, you can improve SEO performance of your website, and you don’t need to hire developers to configure, install, or update your form.

Animoto

This tool is a do it yourself video maker. You can produce impressive videos in minutes with Animoto’s drag-and-drop video maker. You don’t have to have video editing experience and you can create videos for any occasion or business in minutes.

A/B Testing Significance Calculator

Are you wondering if a design or copy change impacted your sales? Enter your visitor and conversion numbers below to find out. The significance calculator will
tell you if a variation increased your sales, and by how much.

Survey Anyplace

Survey Anyplace takes the guesswork out of creating a custom experience, gets your questions answered and makes it easy to give something back to your respondents. Build interactive questionnaires without the hassle of a custom-built solution.

What tools do you find helpful as a digital marketer?

What set of digital marketing tools do you use? How do you maximize your digital marketing efforts? What tools do you like?

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