To stay on top of the latest digital marketing trends in the business to business (B2B) or business to consumer (B2C) worlds, it is critical attend live marketing conferences throughout the yea to keep your skills up-to-date, network, and learn about trends in the marketing world.
However, not all conferences are the same and provide you with a great networking experience or give you actionable takeaways that you can implement when you get back to the office, or ensure you got a lot of value for the price you paid to attend the event.
I compiled a list of the top 20 of 2020 live marketing events you should consider adding to your calendar (the order of this list is based on the date of the conference):
February 24-26, 2020 | Scottsdale, AZ
Why you should attend: This two-day conference, organized by Demand Gen Report, gathers more than 1,200 B2B marketing, demand generation, and sales practitioners from industries such as financial services, high tech and manufacturing. The conference has six session tracks: content marketing, demand generation, digital strategy, ABM, channel marketing, and sales enablement. The conference promises networking and insight into the best practices and strategies in all disciplines of B2B marketing.
March 1-3, 2020| San Diego, CA
Why you should attend: Organized by Social Media Examiner, this conference brings together more than 5,000 people to discuss how to keep up with the ever-changing nature of social media marketing. The event is most attended by people who work at companies with fewer than 100 employees such as social media marketers, consultants, agency owners, marketing managers, network marketers, and corporate marketers. For all those people that live in cold climates, it helps that this conference in is in lovely San Diego in early March.
March 11-13, 2020 | Orlando, FL
Why you should attend: This event, organized by Ragan Communications, brings together more than 300 public relations and communications professionals to provide tips, takeaways, and secrets to better connecting with audiences on social media platforms. The event is held at Disney World so it is a great event to learn about social media and visit Disney. Learn how to adapt social media strategies and tailor content to different audiences and changing algorithms.
March 29–April 2, 2020 | Las Vegas, NV
Why you should attend: The Adobe Summit has joined forces with Marketo’s Marketing Nation Summit to focus on the “digital experience” of marketing automation, advertising, design-led customer experience, personalization, and omnichannel marketing. Join the leaders who work in marketing automation, analytics, advertising, and eCommerce. If you are a Adobe and/or Marketo customer, this conference will help you learn more about those companies and help you gain insights, develop new skills, and re-imagine the customer experiences you’re creating.
April 5-7, 2020 | Austin, TX
Why you should attend: The conference is billed as must-attend conference for people who are responsible for driving growth through optimization and experimentation. The conference is centered around conversion optimization, online experimentation, digital psychology, and analytics. With about 400 attendees, this experimentation and optimization conference has secured speakers from brands such as Microsoft, Airbnb, Shopify, Netflix, Hilton, Grubhub, Mailchimp, and others.
April 20-22, 2020 | Chicago, Ill
Why you should attend: This conference is where more than 900 B2B leaders gather to learn about the latest and newest newest innovative strategies that bring your customers high-quality user experience. This conference audience is for B2B businesses with eCommerce platforms. The event organizers, call the event a place for “the world’s leading eCommerce and digital marketing conference for manufacturers and distributors” and designed to “build your business and your profit, we cut out the fluff and provide you with content from the companies who have and are reshaping their digital marketing strategy.”
May 3-6, 2020 | Austin, TX
Why you should attend: SiriusDecisions (now part of Forrester), will hold their annual event with more than 4,000 marketers for three and half days of information for B2B marketing and sales professionals. You’ll gain access to data-driven best practices research, networking with an elite community of sales, marketing and product leaders, and get more from your SiriusDecisions investment.
May 11-12, 2020 | San Francisco, CA
Why you should attend: One of the world’s largest conference focused on programmatic media and marketing, this conference is twice a year. The first one is on the west coast in May in San Francisco at the Programmatic I/O San Francisco event. If you can’t make it to the San Francisco one, you can attend the east coast one with Programmatic I/O 2020 in New York from September 29-30, 2020. According to the event organizers, these events will help you get “educated on the future of digital marketing” with more than 1,200 attendees. The two-day event has more than 50 sessions, networking, and more than 65 speakers.
May 17-20, 2020 | Minneapolis, MN
Why you should attend: Billed as the “content strategy conference,” this event is organized by Brain Traffic so it has a strong emphasis on how to help you develop your content strategy. Speakers range from content strategists to user experience (UX) designers that cover the topics of analytics and performance, hiring and staff management, editorial assignments and calendars. The organizers promise the event will bring together “those who are committed to making content more useful and usable.”
June 1-3, 2020 | San Diego, CA
Why you should attend: As the title suggests, this conference is organized by Gartner, one of the world’s leading research and advisory companies. The event is billed as the “the world’s most important gathering of CMOs and marketing executives.” More than 1,600 marketing leaders join the conference that will cover the topics ranging from customer experience to market insights and the marketing technologies that fuel your marketing strategy. The event has promised to help you “hone your leadership skills, refine your marketing strategies and find innovative solutions to help power your marketing team.”
July 6-8, 2020 | Seattle, WA
Why you should attend: MozCon, organized by Moz, is billed as “not your typical marketing conference.” This three-day, one-track event focuses on search engine optimization (SEO), mobile, conversion optimization, and local search. The event will bring together “marketers of all stripes” including content marketers, SEO experts, and marketing executives. This high-energy experience has promised that you will get “free swag, fist bumps, and Roger hugs.”
August 18-21, 2020 | Boston, MA
Why you should attend: This four-day event will help you “take your job by storm” where it brings together more than 24,000 people to listen to more than 250 speakers, attend nightly parties, and participate in a lot of interactive sessions. Organized by HubSpot, Inbound helps you come back with great ideas, good memories and takeaways from tracks ranging from analytics to artificial intelligence to branding to email marketing.
September 15 – 16, 2020 | Las Vegas, NV
Why you should attend: Hosted by ManageCamp, Inc., this two-day event help you learn the tools, gain insights and inspiration to help take your brand to the next level. Topics range from strategy to innovation to content to leadership to creativity. This event’s motto is “inspire, educate, energize. repeat.” Billed as an event where “fresh thining starts here,” the conference brings in top-notch speakers who cover the 360 degree view of digital marketing, including branding, user behavior, and time management.
September 29 – October 1, 2020 | Vancouver, BC
Why you should attend: Organized by Unbounce, this two-day conference brings together thousands of marketers, more than 20 speakers and one track of actionable sessions to its home town: Vancouver. This conference will help you with your “call to actions” on your website. The 2019 event was “inspired by the traditional IQ framework” to help marketers improve their design, copy, analytics, process, emotion and strategy skills.
October 5-8, 2020| New York, NY
Why you should attend: This four-day event is a worldwide gathering of more than 98,000 marketing, media, technology and design professionals and more than 1,200 speakers to discuss the latest in marketing, advertising, technology and branding. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.
October 7-8, 2020 | Chicago, IL
Why you should attend: Organized by G2, a business software and services review company, brought together 500 people for its first ever conference at the Navy Pier in Chicago. The goal of Reach is to “create an experience unlike any other” and organize an event where attendees weren’t being “sold” on anything. G2 focus is to turn software marketing on its heads, and its events are looking to turn events on their head as well.
October 13 – 16, 2020| Cleveland, OH
Why you should attend: Billed as “the largest content marketing event,” this conference organized by the Content Marketing Institute is a “content marketer’s dream.” With more than 125 sessions and workshops presented by leading brand marketers and experts from around the world, this event takes over Cleveland so you can learn from the “best and brightest” in the content marketing industry.
November 3-6, 2020 | San Francisco, CA
Why you should attend: This event organized by MarketingProfs is a “place where leaders, innovators, and people who make things happen gather to learn about the latest in B2B marketing and share the secrets to success.” With more than 60 sessions, off-the-clock antics and networking events, this conference brings together more than 1,000 B2B marketing leaders.
November 9-12, 2020| San Francisco, CA
Why you should attend: Coordinated by Salesforce.com, this event is geared toward B2B marketers and C-level executives. With more than 3,000 sessions, you can learn how to transform your customer engagement, better understand the journeys of your buyers, and marketing can help your company grow. For Salesforce.com users, this conference provides hands-on training so you can maximize your use of Salesforce.com. The event brings together thought leaders and industry pioneers for four high-energy days of learning, inspiration, and fun.
Nov 18-19, 2020 | Raleigh, NC
Why you should attend: Organized by the Digital Summit Series, this event is one conference in a series of “Digital Summits” throughout the United States in cities of Atlanta, Austin, Boston, Charlotte, Chicago, Dallas, Denver, Detroit, Houston, Kansas City, Los Angeles, Miami, Minneapolis, Nashville, New York City, Philadelphia, Phoenix, Portland, Seattle, Salt Lake City, Tampa and Washington, D.C. This two-day digital marketing conference provides you with the latest marketing best practices. Marketers come back every year because it provides a lot of value for the price of admission.
What is your favorite conference?
What conference would you add to this list? What is your favorite marketing conference to keep up-to-date with digital marketing? Please mention it in the comments below.