Instagram has become a key social media platform for many companies. The social media network has become where a lot of people hang out online, one of a key component of a successful social media strategy. Discover interesting Instagram stats.
Instagram has reached 1 billion people who share an incredible 95 million pictures on an average day.
If your brand is on Instagram, it will be a big focus for you this year.
Instragram has been busy making product updates, including adding new Stories, eCommerce tools, updates for IGTV, and more.
Some key stats highlighted in this infographic:
- Did you know approximately 200 million Instagram users visit at least one business profile every day?
- Just under three quarters of US Teens say that Instagram is the best way for brands to reach them.
- Instagram Ads reach almost 900 million users
- In fact, the social media network has a 18x higher engagement rate for brand accounts than Facebook
- If you compare Instagram to Twitter, Instagram engagement rate is 30x higher
This infographic below from squarelovin’ provides a wide range of Instagram statistics and insights. This information will help you make more informed decisions about Instagram this year and help you improve your engagement rates on the popular social media platform.
Interesting Instagram stats
Make sure you know these 22 key facts about Instagram, as you use the platform. It will help you maximize your social media marketing and digital marketing efforts.
This infographic is created by squarelovin’.