Video continues to be one of the most effective elements in a digital marketing strategy. Video can help you drive more website traffic, improve your brand recognition, and help you attract employees to your organization. In fact, these two video stats paint the picture well:
- 81% of businesses use video as a marketing tool, according to HubSpot
- 6 out of 10 people would rather watch online videos than television, according to Google
One of the most popular places to watch video is YouTube. YouTube is the second largest search engine in the world behind Google. Did you know that Google owns YouTube? Yes, Google owns the two biggest search engines in the world.
Key YouTube stats
If you are looking to maximize your marketing campaigns, YouTube videos can help you stand out from the crowd. Make sure you properly set up your YouTube channel, follow today’s YouTube best practices, and use YouTube to its full potential. If you are looking to make video, make sure you post it to YouTube. Videos should be a bigger part of your marketing strategy in 2020. If you are looking for stats to back up the power, popularity, and impact of YouTube videos, then you should check out these YouTube stats below in this infographic:
This infographic was created by Hootsuite.