10 YouTube stats you should know in 2020 [infographic]

Video continues to be one of the most effective elements in a digital marketing strategy.

Video can help you drive more website traffic, improve your brand recognition, and help you attract employees to your organization.

In fact, these two stats paint the picture:

  • 81% of businesses use video as a marketing tool, according to HubSpot,
  • 6 out of 10 people would rather watch online videos than television, according to Google

One of the most popular places to watch video is YouTube.

YouTube is the second largest search engine in the world behind Google (note: Google owns YouTube).

If you are looking to maximize your marketing campaigns, YouTube can help you help.

Make sure you properly set up your channel, follow YouTube best practices, and use it to its full potential.

If you are looking to make video, especially YouTube, a bigger part of your strategy in 2020 and looking for stats to back it up, then you should check out these YouTube statistics below in this infographic:

YouTube Stats Infographic compressed

This infographic was created by Hootsuite.