Digital marketing has become a competitive world. If you want to gain an edge for yourself in this area, your digital marketing resume needs to stand out. Even though the digital marketing industry is quite tough, it presents a lot of opportunities. Luckily, jobs in digital marketing continue to rise with every recruitment cycle. The demand for employees outweighs the supply. Let’s discuss what your potential employer will search for your digital marketing resume.
What an employer will search for in your digital marketing resume
If you aspire to join the digital marketing field, there are several items you should include in your resume to convince prospective employers to hire you. Here’s what an employer will search for in your digital marketing resume:
1. Search engine optimization (SEO) and content marketing
Companies rely on search engines to improve their visibility. Therefore, employers would love to hire somebody with search engine optimization (SEO) skills. In your resume, indicate you are a professional marketer who has a track record in boosting search traffic to websites. Also, inform the employer that you have knowledge about keyword research. Boost your prospects by listing additional skills under SEO. For example, guest posting and link building are complementary skills to entice the employer to consider your application.
2. Pay per click (PPC)
No employer is interested in a marketer with little to no digital marketing skills. Mention that you have knowledge of advertising and you can drive website traffic to the company’s website. As a result, this means you should understand pay per click (PPC) platforms and how they function. For instance, you should be aware of all PPC advertising tools such as Google Ads, Bing Ads, and Facebook Business Ads. Let your employer know that you can run PPC campaigns, including the reporting and analytics. Management of PPC bids and optimization of your ads will enable you to earn more confidence and impress your future employer.
3. Email marketing
One of the top channels for digital marketing is email marketing because of its high return on investment. On average, one dollar spent will earn the company 40 dollars. If you present yourself as an email marketer, the company is likely to hire you. If you wish to apply for a digital marketing job, ensure you have experience with email marketing platforms. When it comes to email marketing, you should be well versed in copywriting so you can write compelling content. Skills in graphic design will also give you an upper hand.
4. Social media management
Digital marketing relies extensively on social media. Today, about 95% of customers will visit social media platforms to find their products. This means that companies are transforming their operations to have a significant presence in the social space. In drafting your digital marketing resume, inform employers you have the skills to manage social media audiences and can translate them into customers. For you to meet the demands of your future employer, you will have to show you have a deep understanding of social media platforms such as Instagram and Twitter. Are you able to create engaging posts?
5. User experience
Any organization who pursues digital marketing success will prioritize user experience so they can establish excellent interactions with customers. Your digital marketing resume should indicate you are a professional who can identify and boost such interactions. You should be well versed in web design and languages like PHP Java, among others. The employer will also be interested in hiring a candidate who has knowledge in conversion optimization, list building, and landing page builds.
6. Certifications and awards
After mentioning your skills, employers are interested in seeing documents that confirm that indeed they are true. For each certification you present, ensure that they are referenced. You will stand out among other interviewees. Digital marketing is a wide field where you can get certification in any of the fields. One more advantage of presenting professional certifications is that the employer will view you as a potential learner who has the capacity to grow with the company. If you have won an award before, attach copies alongside your resume. They will inspire the employer to believe in your work ethic.
7. Proper formatting
You may have all the best attributes written on your resume, but the final presentation could trip you up. Therefore, do not overemphasize fancy features. It makes the employer imagine you don’t care about little things. Make sure that your text is clear and easy to read. Divide your resume into small paragraphs with subheadings. You can add a little color to your fonts, but the main text has to be black. Too much color will distract the reader.
Employers want certain skills in your digital marketing resume
It’s a good time to try your luck in the ever-growing industry of digital marketing. Apart from chasing your financial dreams, you can build a huge network that boosts your social life. Building your digital marketing career begins with basic steps that requires you to write a credible resume. Employers in the digital marketing industry are very specific about the skills that employees must have. Take some time and learn the skills so that you have a better chance of winning employment. Create a good relationship with past employees because they have a role to play in your next job. The digital marketing industry is too competitive; how you package yourself is the secret of survival.
This guest blog article was written by Jennifer Broflowski, a professional writer who has had impressive success in sharing her stories on creating best performing resumes. She is currently an executive assistant at CraftResumes where she focuses on helping job-seekers land their jobs through writing comprehensive resumes.