Instagram influencer marketing: how to best use content [infographic]

Influencer marketing is all the rage right now. However, choosing the right influencer for your campaign can be challenging.

A good way to narrow down your choices is to check the type of content that different influencers create. Some types of content are engagement magnets and can help you gain more traction for your brand.

Let’s take a look at the different types of content that you can leverage for effective Instagram influencer marketing in 2020.

Inspirational quotes

People find inspirational quotes engaging, especially if they strike a chord.

For example, check out this one by motivational speaker, Jim Rohn:

“Success is doing ordinary things extraordinarily well”

Jim Roh

Sounds compelling, right?

You can partner with Instagram influencers who specialize in finding the right quotes for niche markets. They can be a real asset to your team and help build your brand’s recall using relevant quotes.

Yummy food pictures

You gotta eat, right?

Instagram posts featuring dishes, desserts, recipes, and people eating food gets a lot of attention.

Even if your business is not directly related to food, you can still work with an influencer who regularly posts food-related content to generate user engagement.

Beautiful sceneries

Another eye-candy to engage your Instagram audience is beautiful landscapes with or without people. Using landscape photos can help you associate your brand with something beautiful.

If you can combine a face that represents your target audience against a nice landscape backdrop, your influencer content can receive numerous likes and clicks.

Sneak peeks

People love to get a sneak peek on what’s happening behind the scenes. It gives them a sense of privilege and connection, especially with a brand.

You can partner with influencers who know how to present behind-the-scenes stories creatively. This could include posting shots or videos of people doing interesting things while working and it can help you get the attention you need.

More information

These are just some of the types of content that can help you get the attention of your Instagram audience. Combine it with influencer partnerships and you can craft a marketing strategy that works.

Want to learn about effectively using Instagram influencer marketing in 2020, check out the infographic below:

This infographic was created by Fourstarzz Media.