You know deep down in your heart that scraping your content marketing plan is a bad idea and won’t lead to good, long-term marketing results. However, your boss or the members of your C-suite at your company may not think like you do when it comes to your content marketing budget. They look for ways to cut costs in today’s global COVID-19 pandemic world. If you are looking for ways to justify your content marketing budget during COVID-19, Hero’s Journey Content put together some important talking points. These key points will help digital marketing and content marketing professionals justify their content marketing projects, budgets, and programs. They also added three ways to how to create more content for less money.
The business case for your content marketing budget during COVID-19
Many marketing professionals and agencies face the same dilemma. Build the business case and your argument to key stakeholders on how your content marketing program will generate more sales pipeline, deliver meaningful business results, and grow your company faster.
If you’re looking for ways to justify your content marketing budget during COVID-19, you should read and check out the infographic below. It can help you during this challenging time and help you with a fresh perspective on how you should be looking at your content marketing projects, budget, and programs. It also highlights that history is on your side right now and today is a great time move forward with your content marketing strategy and plan.
This infogaphic was created by Hero’s Journey Content Studio.