You know deep down in your heart that scraping your content marketing plan is a bad idea.
However, your boss or the C-suite at your company may not think so, as they look to cut costs in today’s global pandemic world.
If you are looking for ways to justify your content marketing programs and budgets in today’s environment, Hero’s Journey Content put together 8 talking points to help marketing and content professionals to justify their content marketing projects and budgets.
They also added three ways to get more content for less money.
The business case for content marketing during COVID-19
Many marketing professionals and agencies face the same dilemma.
Build the business case for your argument to key stakeholders on how to justify your content marketing program.
If you’re looking for ways to justify your content marketing programs and budget during COVID-19, check out the infographic below.
This infogaphic was created by Hero’s Journey Content Studio.