How to overcome challenges of getting hired in the digital marketing industry

It’s tough to break into the digital marketing industry. It’s a saturated market, and if you work in this field, you may find yourself facing some hiring challenges.

These challenges may seem daunting to overcome, but don’t give up just yet. There are means and ways to emerge victoriously. 

New technologies and evolving tactics create a continuous flow of information. Staying on the ball with these developments can significantly aid in your success.

We’ve identified the three core aspects to focus on in your quest for hiring opportunities. Let’s dive in.

1. Networking

We’ve all heard the age-old expression, “It’s not about what you know; it’s about who you know.” This statement may sound like a case of nepotism, but it rings true in many instances.

Attend community marketing events and conferences as much as possible. This approach can introduce you to the right people who already have years of experience under their belt. You can learn from them in a variety of ways. This includes sound advice, tips, and general information.

If you hit the jackpot, you may even secure yourself a position under a high-authority figure in the digital marketing world. If you have friends or family in the same line of work, approach them as well. 

The more exposure you give your personal brand, the more chances you have of gaining recognition and, finally, a place of employment. Once you land a job, don’t stop networking. It’s an invaluable tool that will give you an advantage throughout your career.

2. Never stop learning

The world of digital marketing is a fast-paced, ever-evolving industry. Technologies change overnight, and trends blow up quicker than ever.

It’s important to know what’s in and what’s not. 

The ability to adapt and stay atop of current marketing trends is a must. Your in-depth knowledge will enable you to stand out from the crowd on your resume. 

Never stop the learning process. Make yourself an expert on all things search engine optimization (SEO), social media approaches and content-marketing strategies. Stay up-to-date on relevant topics. Make it a habit of learning something new about digital marketing every day.

Starting a blog or website is an excellent way of practicing your skills. You can create an effective WordPress site with minimal experience. This strategy allows you to sharpen your skills in areas like social media, SEO, design, and overall marketing.

3. Expand your portfolio

Create an impressive, stand-out portfolio and resume. This is the first thing potential employers and recruiters will see. Tools like ResumeBuild can aid you in whipping up a fantastic resume that attracts employers. You also need a cover letter that’s different from what everyone else offers. 

Social media platforms like Linkedin can elevate your presence. It’s the primary tool to focus on, as employers regularly scout for new hires. 

Ensure you have numerous LinkedIn recommendations, and fill in every section of your profile. List volunteer work, academic and professional affiliations, and all relevant job experience. Showcase your marketing work in your portfolio, and include other writing submissions as well.

Lastly, pro-actively apply for employment. Even if a job has specifications you think you may not have, send your high-quality portfolio and resume. You never know who it may impress.

Conclusion

The digital landscape constantly shifts and changes. New search engine algorithms, intense competition, and overnight trends all play a role in your hiring opportunities. 

Identifying your challenges is the first step to success. It also means you’ve won half the battle. You can conquer these obstacles by laying out a further solid plan of action. 

Networking is critical, along with continuous knowledge and a well-crafted resume. If you pay attention to these three factors, your journey to acquiring a job in the digital marketing industry will see fewer hitches. 

This guest blog article was written by Ashley Lipman, an award-winning writer who discovered her passion for providing knowledge to readers worldwide on topics closest to her heart – all things digital. Since her first high school award in creative writing, she continues to deliver awesome content through various niches touching the digital sphere. You can follow her on Twitter @outreachmama

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