You can lose one pounds in a week or you can gain two pounds in that same week.
It depends upon the goal that you’ve set for yourself. Without goals, your life will just be a collection of lifeless moments with no passion for reaching something.
Be it a personal goal, a business goal, or a social media goal, the key to success is to set targets that you and your team can achieve.
Without goals, how will you know that your social media strategy is working or not?
In this blog article, you’ll know exactly what to look for when creating social media goals for your brand.
Creating goals will give you a couple of benefits. You’ll be motivated towards working on getting something, you’ll learn how to overcome failure, and how to place higher goals to drive you out of your comfort zone.
Here is what you should look for when you create and track your social media goals.
1. Increase brand awareness
An average person spends at least two hours on social media. This is your opportunity to share whatever you feel like worth sharing with the audience. The most important thing social media can do for a brand is to create awareness. With social media, the reach for every brand has crossed borders. Whatever you post, you’ll get attention from across the globe.
How do you track brand awareness?
To track brand awareness, there are a couple of options out there. First, there are the evergreen analytics to makes things super-easy for both novice and experienced marketers. Second, there are social media management tools to help brands keep an eye on what content is working with your social media audience, what the audience doesn’t like, and what needs to be tweaked to make it more audience-friendly.
2. Drive traffic on the website
The next goal is to understand and measure how much traffic is your website gets. With around 3.5 billion social media users, it is not that difficult to drive some people to your website. The website traffic from social media is authentic. When people from social media marketing platforms visit a website or a landing page, they are doing it to take some action.
You should track website traffic from social media, the sharing of social media posts, and the website bounce rate of traffic coming from social media. The more people engage with you on social media, the higher the chance they will visit your website.
How do you measure social media traffic?
Google Analytics is the best place to start. You can quickly check website visits from each social media channel, check the website bounce rate, and make changes necessary to your campaigns.
3. Lead generation
Generating a lead is a daunting process. It takes time, effort, and energy. It tests your patience. On social media, you have the chance to target your potential customer and drive them smoothly towards the end of the buying cycle. If you are have created your social media strategy correctly, it’s just a matter of time before they act.
How do you measure lead generation?
Lead generation can easily be measured via social media. Analytics have goals that will alert you when a lead is generated from social media. In Google Analytics, the conversion tab will let you know which of the leads are generated from social media.
4. Building community
Tracking your followers is fantastic, but building a community is even better. When you cultivate a community on social media, it’s like a family. And what people do with the family? They share things with the family. Whether good or bad, people will share thoughts with you once they know that you are here to solve their problem.
In building a community, ensure you are engaging people who want what you are selling or at least have an interest in your products and services. If you attract the wrong audience, it will be impossible to make things right.
How do you track your social media community?
There are tools in the marketplace such as Grytics and Community Analytics to help you to measure the data of your Facebook audience. For your Twitter audience, there are tools such as Keyhole and Hashtracking.
While most of these tools are not free, an investment can help you choose the right tool for your brand. If you are not willing to pay at the start, you can always try the free trial and see which tool suits best for your brand.
5. Customer service excellence on social media
Excellent customer service has no boundary. When you speak to people, they will share it with their friends in real life and even on social media. You may mess up sometimes and people will often judge you by what you do on those times. You can either show the world your brand cares immensely for customers on social media or your brand doesn’t care.
How do you measure your customer service on social media?
There are a few metrics that you need to measure to take things on the right path such as customer satisfaction level and the number of questions asked. Customer response time is another great metric to measure. If there are low or no social media queries, it means that people are not interested interacting with your brand. You can manually track the questions that people ask on your social media pages and answer them to create engagement on social media.
Finishing it up
Social media has an immense amount of potential. Sadly, not every brand understands the importance of creating social media goals. The main aim of creating a social media goal is to measure the progress of your brand engagement on social media. It is essential to achieve your social media goals. Even if you are not reaching your social media goals, you’ll know what is working for your brand and what is not.
This guest blog article was written by Alma Causey, a freelance writer by day and a sports fan by night.