How long should it take to write a blog post?

If you are a content writer, you probably know that quality content is essential if you want to keep your readers interested and hungry for more.

The best way to do this is to create a blog.

It is the very foundation that offers value to readers, imparting useful information to them, and solidifying your brand’s reputation in your industry. While there are many strategies and tips on how to write a blog post and when to post it, the length of time it takes to bring it to fruition is seldom discussed.

With limited resources and high demand for fresh and relevant content, it can be a huge challenge for many writers to keep up the momentum and consistently publish blog posts of the same quality. 

It is important to know how many hours it takes to write one blog post. It can help you create an efficient strategy, allowing you to maximize your assets and get the most out of every blog post you publish. 

How much time should you spend on writing a blog post?

Various factors determine the length of time it takes for you to finish one blog post. The process often starts from a blog topic idea. 

Your writing skills can also be a factor. Experienced content writers can finish a blog post within four hours or less. Sometimes it depends on the topic. Some topics require more in-depth analysis and more time to polish. Other topics may be easier to write about. 

Let’s dig deeper into other key factors that determine how long it will take to write a blog post.

The rise of quality content

The length of time it takes to write a blog post keeps increasing every year. According to statistics, the time spent on writing a blog post has increased by 65% since 2014. While the average blog post takes only three hours and 57 minutes to complete, the mounting demand for quality content increases the time you need to write one.

Another reason for this is the recent algorithm update. With the emphasis on user experience and quality content, you need to produce a blog post that convinces your readers to stay, read it all the way through, and offers something valuable. 

If you want to place value on quality rather than quantity, you need to devote more time and put more effort into producing a compelling blog post that will draw readers’ attention and meet their expectations.

Frequency and content length

About 23% of bloggers post several times a month, as opposed to the 2% who do it daily. This must be another effect of the rising trend, where long-form content is preferred over the short-form one. For many bloggers, their success lies in finding the right balance between the length of content, which can be time-consuming, and posting frequency. Marketers should take a leaf out of their books.

If you want to engage your readers, you must provide them with useful information. Long-form content is the way to go. Although this can eat up more hours, as it involves thorough research, the rewards outweigh the difficulties.

Visitors and SEO strategy

Bloggers who earn money from their blogs invest more time in their craft. In fact, 30% of the most successful ones devote more than 30 hours a week on their blogs.

But for marketers, the motivation and drive behind the painstaking process of writing a blog post is often the prize of winning the search engine ranking game. Quality content that attracts visitors is a must for your search engine optimization (SEO) strategy.

If you really want your content to show up on the first page of Google, you should focus on quality. It can make a huge difference, even if this means you spend more time on your writing. 

5 tips to help you write quality content in less time

Although writing your blog posts in record time is impressive, you should not try achieving that at the expense of the quality of your content. These tips will help you manage your time better and write your blog posts like a professional. 

1. Gather your blog topics in one place

It is easier to get started with the research and writing process if you know what to write about. Most marketers and content writers make use of an editorial content calendar to help them keep track and plan their topics for the next week or month. This will save you a good amount of time. It will eliminate the need to brainstorm for blog post ideas every time you have to write. 

2. Do some research before you sit down to write

Being an expert on a certain topic can be a huge help when you are writing your blog post, but if you are not, it might take you longer to create your content. If you do research beforehand, it can make the actual writing process a lot smoother. 

Before you sit down to write, make sure you know what your topic encompasses. Gather the needed facts and statistics or find out how your competitors are handle a particular blog post topic. The research stage can also help you identify and choose relevant keywords needed to boost your SEO strategy.

3. Create an outline first

You might be quite excited to get started right away. However, you should write a solid outline first. It is a good practice. This will help you plan out the approach and how to go about the writing process. You will be able to determine what works best and what will give your blog post a fresh element. 

4. Start your writing process 

Now that you have everything you need, you can sit at your desk and start to write your blog post. Make sure that you have covered all the elements, from the introduction to the conclusion. You must also ensure that you have properly formatted your blog post by assigning the different types of headings as this can improve its readability, making it easier for your readers to follow through from start to finish.

5. Edit and proofread before you publish 

When you write the conclusion for your blog post, it does not mean you are done. It is advisable that you go through what you wrote and correct any grammar, spelling, or formatting mistakes. Your blog post deserves to be polished before you hit the publish button.

Final thoughts 

You can probably write 1,000-word blog post in an hour. However, even the most experienced marketers and content writers need three hours or more to put together a great blog post. This will give you enough time to cover everything, polish every aspect of the post, and ensure that you have high-quality content before publishing. After all, a well-written and superior blog post can impress your audience and help build your brand’s authority in your industry.

Milica Kostic

This guest blog article was written by Milica Kostic, an experienced writer and content developer for multiple media. She believes that “word design” is equally important as logo design. This is why she enrolled as a content specialist at Logo Maker – to make sure their content is as strong as their design, communicate their story and build their user experience. With a degree in sociology, she is passionate about modern society and is always committed to her audience’s needs.

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