Personal branding is a term you’ve likely heard before, but what does it really mean? And how is it different from any other form of branding? Let’s dive into how to market yourself with personal branding.
When people talk about personal branding, they are referring to the idea of you as a brand. Traditional branding is for companies. Personal branding allows you to succeed in a way that’s not possible for corporations. A succinct and cohesive personal brand helps set you on the path to success in your career. By building brand recognition and improving your network of connections.
Additionally, with the rise of social media, personal branding is becoming more important than ever. From your LinkedIn profile to your Instagram account, personal branding can be used to create a cohesive summary of who you are and what you represent. While social media can have a plethora of negative comments, it’s important to maintain a professional persona on all of your accounts — you never know where recruiters may be searching for you.
It’s important to understand the impact that personal branding can have on your job search. Due to the current pandemic, unemployment has been hovering around 10-15%. In a job market like this, it’s important to make yourself stand out from the sea of other candidates vying for similar positions as you.
How to market yourself with personal branding
Your personal brand can augment the “gaps” on your resume. Your personal brand can highlight soft skills and intangible elements that can’t be explained on a single single sheet of paper. From having the same profile picture and username across all platforms to segmenting and targeting your target market, personal branding can help you supercharge your job search and make your mark.
Creating a successful personal brand comprises everything from discovering your niche to learning to craft an elevator pitch. Your brand won’t be built overnight. It takes hard work. The payoff will surely be more than worth it. For a complete guide to developing your personal brand, check out the infographic below from Resume Now.
This infographic was created by Resume Now.