Any business, whether new or established, can benefit from implementing feedback surveys. Conducting survey analysis allows you to get into the mind of your consumers. This will help you gauge what you could be doing to improve your business strategy and stay ahead of the competition. Let’s dig into survey data analysis with this beginner’s guide.
Before sending the surveys, you need to be clear on what specific information you are trying to gather. This will help you determine what types of questions you will ask. Survey analysis variables you want to pay attention to are demographic and psychographic data.
Demographic data examples include age, gender, income, language and location, while psychographic data includes a person’s feelings and opinions. When you’re able to collect data using these variables, it can help you pinpoint your different customer segments. This is beneficial when determining proper marketing strategies.
When gathering accurate data, the way you construct your questions and the time you send your surveys play a huge role. For example, using a numerical scale instead of a simple yes or no could yield better results and provide you with a deeper understanding.
In addition, sending out your surveys when a customer hits an important milestone in the customer journey or after a customer interacts with your customer service team will allow you to gather information on what you’re doing right or what you can improve on.
Once your data is collected, it may just look like a bunch of numbers. You’ll start to see different patterns once you begin to dissect it that you’ll want to pay close attention to. There may be surprising responses or unusual patterns that could help you draw conclusions to your original research.
Beginner’s guide to survey data analysis
Survey data analysis is one of the most valuable and powerful ways businesses can gather insights on the state of their company’s success. Learn more about how to conduct survey analysis in this guide created by Chattermill in this infographic below.
This infographic was created by Chattermill.