There is a treasure trove of successful writers’ tactics available today.
Jobs that are done out of passion are the ones that bring the most satisfaction. And blogging, vlogging, and being a content creator are the ones that gained popularity over the last years.
Now that most people were forced to spend time inside, it seems like the pool of bloggers increased.
Every blogger has his own story. Every blogger has his perspective on how the world is changing, on the experiences he or she goes through, and on his or her persona. Bloggers choose to share their beliefs, opinions, and adventures through writing. They need to build an audience that follows their journey of becoming a blogger and reading their content.
And many bloggers might start to ask themselves if the content they write is good enough. To make a living from blogging, you need to invest time, resources, and a lot of creativity into the process. You need to be persevere and be consistent. Above all, you need to be open to learning about new writers’ tactics.
A trove of successful writers’ tactics
It’s not only the story that attracts the audience but how it is written too. It’s about the headline. The way you choose to present the story and keep readers engaged. It’s about how you manage to keep your audience reading your blog post until the end. It’s about how you choose to inspire them and if they find your content educational, informative, and inspirational too. Because this is important for your growth and development as a blogger.
The wider the audience you reach, the more feedback you get on your content. And these are the first steps of a long learning and improving process bloggers embark on. Because if blogging is your passion and your job, you need to make it work for you.
Blogs turn out to be incredibly powerful marketing tools, so you can help more and more people. But can you make your blog successful? Which are the things that help you grow your audience?
Of course, it is about the story and the visuals. Many bloggers choose to include infographics in their blog posts to make the information more friendly and easy to understand. But your story is the one that can make followers loyal and increase your blog traffic.
The way you write and choose to share your opinion is important and it can make you get or lose followers. To be successful, you need to appeal to the public. You need to make them read your entire blog post and even like, comment, or share it.
But how can you do it? There is a treasure trove of successful writers’ tactics that can help you improve your writing and make it powerful.
1. Use the AIDA writing technique
Living in a world where every business competes for your attention can turn to be overwhelming. Not necessarily for consumers, but for bloggers and content creators that must engage in this competition for the audience’s attention.
When writing blog posts, you may have different goals in mind. Some bloggers might want to sell merchandise, others might want to share their adventures in a foreign country, and others want just to express their feelings and emotions. And even though the world of advertising and writing gets more complicated as technology develops, you can use the same principles to engage your audience.
You need to attract their attention to raise their interest and to make them want to take action. This is the AIDA writing technique many blog writers can use to make their posts more appealing, engaging, and interesting. This technique is better used when your final goal is to make your audience do something and take action.
Grabbing someone’s attention in a world where everyone is bombarded with information and ads might seem difficult. But there are some tricks many writers use to drive the attention of their audience and readers. This means that the way you begin your writing is very important. A reader can decide to continue reading your blog post or just drop it after a few lines of text.
You can begin your blog posts with a story that your audience can relate to. If they feel you, they will be more open to reading the entire article. At the same time, if you want to present some information that might change their perspective, you can make them more interested by starting the article with a question. But this question should not be any kind of question, but one that your audience will answer with a yes. Or, you can begin with sharing something incredible, that no one expects.
Make your article engaging from the beginning and grab your readers’ attention.
This might be one of the most challenging parts. Now that you have your readers’ attention, you need to drive their interest. If you have their attention, it does not mean that they will read your blog post until the end. If it is not written engagingly and persuasively, you may lose your readers on the way.
So, how can you make your readers interested in understanding your opinion and message? You can make use of the Rhetorical Triangle, a persuasive communication technique.
Shortly put, this technique says that you, as a writer, need to write a credible piece of text. Giving more background information on your expertise and experience helps your audience trust you. At the same time, you need to write in a way that shows that you understand your readers’ emotions and feelings, to make them closer to you. And you need to offer a context that will be used by your audience to analyze your arguments, story, and credibility.
Interest and desire are so deeply intertwined and they highly depend on each other. If the interest of your audience is high, so will probably be their desire to find out more and respond affirmatively to your call-to-action.
You share your emotions, feelings, opinions on some topics to help your readers. And to also urge them to take action. People will be reluctant to make huge changes in a matter of minutes or hours, but they will surely have some food for thought.
To make everything more engaging, you can end your blog post with a clear and concise call to action. The trick here is that you should add an open question to make the comments section livelier. And this will also help you get closer and engage with your audience.
2. 4 U’s for powerful headlines
We all know that headlines and intros are the most powerful when we talk about hooking the audience. So, you need to craft your headline in such a way that people will click it and continue to read your article. Some headline writing techniques can be used to write interesting and powerful headlines, and the 4U’s of copywriting is one of the most used ones.
This writing formula as some might call it was designed and developed by an expert copywriter. Use it to create appealing and interesting headlines every time.
Ask yourself how the information you are going to share will help your readers. Put yourself in their shoes and try to understand the lessons and help you give to them. Then, use this to express it in your headline. If the reader will identify your headline as being helpful, he will be more open to reading it.
If you create a sense of urgency, this will make your audience more open to acting sooner than later. Find that something that makes readers more motivated to act because the matter you are talking about is urgent. Appeal to their emotions and feelings.
This step of creating a powerful headline requires the writer to understand his audience. Will readers want to read an article with this headline or not? Headlines need to have something unique, something new and distinctive. Do not go for those sensational and breaking-news headlines, but choose to remain in a safe zone. Readers might interpret your headline as a click-bait.
A headline that is ultra-specific is one that offers details that drive the readers’ interests. There might be numbers, reports, or other details that can make the topic more interesting and appealing.
3. Make it easy to read and follow
Many bloggers learn about different writing techniques and formulas. And they often get so caught in this process, that they forget the essentials. Besides making your text interesting, persuasive, and efficient with the help of writing tactics, you need to make it easy to read.
It is a basic principle many bloggers forget and that could make their blog posts get more readers and increase their audience and followers. Who would want to click a very interesting and unique headline only to find out that he has to read a huge piece of text that has no paragraphs, bullet points or lists, or headings? No one. Because this kind of text is difficult to follow, even though the information shared might be engaging.
Choose to make your piece of text appealing, from a visual point of view. Use and add photos, graphics, and infographics. Choose to organize the information you share in such a way that makes it easier to read and understand the key message. Add bullet points, heading, and subheadings. Organize the text in paragraphs to make it more accessible and easier to follow.
The world of writing and blogging is a competitive one. Luckily, there is a treasure trove of successful writers’ tactics. In this world where everyone wants to grab your attention and interest, bloggers may find it challenging to create interesting and attractive pieces of text. But there is a treasure trove of successful writing techniques and tactics that can help bloggers build unique headlines, grab the readers’ attention, and call them to take action.
But maybe the most important detail of bloggers’ work is that they need to know their audience. They need to know who reads their blog posts, which are their desires, demographics, feelings, emotions, and experiences. Because those texts that appeal to readers’ internal worlds are the most effective and successful. And they can make people share and promote your writings, helping you grow your followers’ number.
This guest blog article was written by Emma Coffinet, who is a content creator for websites, blogs, articles, white papers, and social media platforms. She is keen on capturing the attention of a target audience. She writes essay papers and keeps herself well-read with the changing trends of the web world.