With advertising, creativity knows no bounds.
Naturally, imagination, experience, and exposure lay the foundation for creating a captivating advertisement. It’s knowledge and insight into the target audience that determines how well it gets executed.
As times change, the audience’s preference for advertisements varies. This very knowledge will keep you a step ahead of all the changes disrupting the field of digital marketing and advertising.
Top 10 digital advertising blogs
Marketers and advertisers should read a diverse wealth of resources, especially blogs. A worthy advertising blog would share bite-sized, relevant, and up-to-date information on the latest happenings in digital adverting.
But with so many digital adverting sources available, which ones are worth your time? This post contains a round-up of the top 10 digital advertising blogs you should read.
Those who have spent some time in the field of sales and marketing should be well-acquainted with HubSpot. As a fully-equipped CRM system, it offers a unique, integrated, and holistic perspective on customer relationships.
While the information and data are mostly focused on inbound marketing, readers can use HubSpot to learn about trends related to advertising. HubSpot’s blog section is a repository of information, from website designing to advertising to sales. Each blog post contains a tag for indicating the average read time so you can prioritize your time.
2. Ads of the World
Ads of the World is a museum and archive of all the global ads. The website sports a clean, clutter-free interface that allows users to scroll through their collection at leisure.
Additionally, you get the option to browse through the entire repository based on categories, like medium, industry, and country. If you feel creatively-stuck and are looking for a breath of fresh air and inspiration, then Ads of the World is worth checking out.
The website of Ogilvy captures your attention right from the first click. The website’s modern design, by itself, is a taste of the best-in-class services offered by the advertising agency. Each visual element on the web page is an elaborate case study of how the enterprise offered a golden Midas’ touch to the brand name.
These advertisements play out on the website and offer an immersive experience. For every ad that you explore, you will receive a string of recommendations that let you deep-dive into the creme de la creme of advertising. Prepare to spend several hours admiring every masterpiece from the Ogilvy portfolio.
4. The Moz Blog
The Moz Blog has more than search engine optimization (SEO)-centric content. That’s why the website will surprise you. Whether you are looking for inspiration in branding or getting the hang of the psychology behind successful advertising, you’ll find everything under one roof.
You can go through the explosion of ideas in Rand Fishkin’s Whiteboard Friday vlogs that are ideal for internet marketers and ad agencies. There’s a wealth of blogs and topics suited to your needs.
5. Seth Godin
Seth Godin is an advertising guru who needs no introduction. The man has 17 books to his name and is a prized addition to the Direct Marketing Hall of Fame. Seth’s Blog is very on-brand, and it is clear that he is a man of few words.
You’ll hardly find a post that crosses the 300-word mark. This bite-sized information is packed with loaded bullet pointers. It’s hard-hitting facts that even a 1000-word essay may fail to convey. Every post is information-heavy with a generous sprinkling of wit and humor. You won’t find any advertising jargon or industry terms. It’s a man sharing his infinite wisdom.
Mashable is huge, and there’s no denying that. But what does it offer to advertisers? For starters, it’s an excellent resource that illustrates how good-quality content and frequency help develop brands.
Next, you will see a heady mix of different content types, belonging to an assortment of categories from culture and social good to business and technology. In essence, it offers a little of something for everyone. You can think of it as the rabbit’s hole of the internet. It’s bound to suck you in. If that isn’t what advertising is about, nobody knows what is!
7. The Inspiration Room
The Inspiration Room lives up to its name – it inspires advertisers, designers, agencies, and creators from every walk of life. Almost every photo ad with its well-crafted copies narrates a visual story.
You can think of it as the social media platform for advertisers. Use it to read, share, and comment on ads that spark your creativity. It’s also an excellent collaborative platform that comes with an extensive directory of companies that you may work with.
8. Ad Age
For over nine decades, Ad Age, a global media brand, has been the ultimate source of information for the ad-verse.
Bookmark this website and stay abreast of all breaking news and views rocking the ad world. The website covers a wide gamut of topics that cover almost every vertical related to advertising.
Living by the mantra, “post the best and forget the rest,” Adverblog has been sharing advertising prompts since 2003. Each post contains bite-sized posts paired with ad illustrations.
The website explores various types of advertising types over various media. You’ll come across contributions from other advertising leaders.
Uplers help you create landing pages that collect and convert leads. Through this website, you can get a hold of the subtle art of advertising and selling even on a budget.
Whether you are advertising through email or social media – you can enjoy the desired results through funneling. The Uplers blog is perfect for small businesses that are still finding their footing and looking for an amalgamate outlook of sales, marketing, and advertising, especially in the digital realm.
Top 10 digital advertising blogs
In conclusion, the 10 blogs shared above can help you reach your advertising goals especially if you are an aspiring SEO expert or PPC expert. They will fill your head with an entire spectrum of ideas that can help you break out from a creative block.
No matter how grave an advertising obstacle or branding issue may be, you can always overcome these by broadening your horizons and learning from industry leaders.
This guest blog article was written by Sheryl Jones, a senior marketing specialist, at Uplers.