Digital marketing has already transformed websites, when it comes to earning revenue and publicity. Therefore, it’s important to have an effective digital marketing strategy that’s results-driven.
In this way, you’ll focus on:
- Search engine optimization (SEO)
- Digital advertising
- Social media marketing
Just keep in mind: not all websites are created equal. Therefore, you’ll need an effective digital marketing campaign that allows you to work with your site’s performance.
Building a results-driven digital marketing campaign
In this article, we’ll provide you with 10 tips on how to build a results-driven digital marketing campaign to generate website traffic and revenue.
1. Define your goals
First and foremost, you’ll need some goals, before you start a digital marketing campaign. Goals may include:
- Increasing your conversion rate
- Rank on page 1 of search rankings
- Grow your social media audience and engagement
Now, these are just a handful of suggestions on the types of goals that you may want to consider when goal-setting. Just remember: know your priorities, and make sure that your goals align with your priorities. Plus, it’s up to you to choose which ones should be a top priority.
Though, your top priority should be brand awareness. Brand awareness is to tell potential customers who you are and where to find you, rather than simply telling them to “look it up.”
Another top priority is lead generation. Lead generation is a step towards conversion, since you need to convert people into using your product. This takes a lot of coaxing, mind you. Once you have them hooked, then they’ll most like move forward in making a purchase.
2. Define your target audience
It’s important to know who your target audience is. In fact, your website’s analytics (e.g. Google Analytics) will tell you, based on the data, the types of people that are on your website and or shopping for your products.
In other words, knowing your target audience takes a lot of research. You can even check out your competition to see who they’re targeting, because chances are, they’re targeting certain audiences that you might be missing out on.
3. Develop a concept
Once you set up your goals and know your target audience, now you need a clear concept. In order to do that, you must figure out some key factors of the company campaign that you want to create.
If you want to offer some discounts, you can do so by providing some add-ons, rather than simply offering a percentage. Offering incentives to people can spike their interest and be more apt to buy something.
4. Create a buyer persona
Now that you have a concept, now is the time to create a buyer persona. Now, when creating a buyer persona, think about your target audience with the following factors:
As you keep in mind these factors, you’ll soon create a buyer persona. In layman’s terms, buyer personas are described as the ideal customer for your site. Now, this ideal customer can come from surveying and contacting the pre-defined target group.
5. Have a budget
All digital marketing campaigns need a budget. Although digital advertising is the cheapest form of advertising, services like Facebook and Google Ads are things that you might have to pay for, if you’re looking to grow your existence online.
The good news is, with those types of services, they can work with any budget to help you generate sales – $100 a month, $10,000 a month, or even $10 a month. When you create an ad campaign, you can set a reasonable goal.
Blogging is a great way to jumpstart any digital marketing strategy, because you’ll be creating high-quality content for people to see. Blogging allows you to do a lot, including:
- Driving more traffic to your website
- Reinforcing your social media presence
- Positioning your brand against other companies
- Ranking all long-tail search queries and keywords
Your blog can serve as a platform for your digital marketing campaign.
7. Choose the right channels
When it comes to your digital marketing campaign, you’ll need to use the right channels. For example, you can advertise on social media sites such as Facebook and Instagram. This allows you to get your company website to the top of search results.
Another channel to not neglect is emailing. Email marketing, despite its slowing momentum, due to digital marketing, is still an avenue to get to your potential customers.
8. Research SEO and PPC
Using the right keywords can help your campaign run smoothly, whether you’re optimizing your website’s SEO or running pay per click or (PPC) via Google Ads. Do your research because users would type keywords into search engines to find a product or service, or even answer a question.
Once you have completed your keyword research, you’ll be able to establish great and suitable titles, metadata, tags, etc. Plus, your PPC ad campaigns will be front-in-center as one of the top ad results.
9. Launch at the right time
No matter what, launching your campaign at the right times is essential. The timing has to be perfect, because it’ll make a great difference when having visitors that might be interested in your campaign.
Here are just a few examples:
- On Facebook, campaigns can be launched on Thursdays and Fridays from 1 p.m. to 3 p.m.
- On Twitter, you can run campaigns between 9 a.m. and 4 p.m. EST, on Monday or Thursday.
As you research the great times to launch, then you’ll get a good idea of when to launch future campaigns.
10. Enable automation
Since marketing automation is huge right now – thanks to technological advances – it will, no doubt, do wonders for your digital marketing strategy. Automation will help you with digital marketing areas such as:
- Content marketing
- Email marketing
- Lead generation
Plus, marketing automation platforms can be integrated with your company’s sales customer relationship management (CRM), which will improve the entire sales process.
As you can see, results matter, when it comes to creating a digital marketing campaign. Therefore, it’s important to have an effective campaign that’s results-driven, and will give you an accurate report on your audience and performance.
So, if you’re ready to nail down your digital marketing strategy, then look to these 10 tips, and get started on creating a fantastic results-driven digital marketing campaign.