Whether you run an established digital marketing agency or you’re dabbling in digital marketing on the side, it’s difficult to do it all yourself. You might want to be seen as a wizard in all things marketing. If you don’t have the staff, the expertise, or the time, you’re going to have trouble scaling your business and meeting client expectations.
Outsourcing your search engine optimization (SEO) can be a great way to ensure your clients receive the deliverables they need. You’ll be able to focus on other aspects of your operations. But if you have to manage independent contractors, you’ll just be adding one more thing to your plate. If they fail to meet deadlines or produce content that isn’t up to par, you’ll be blamed. You may experience customer fallout as a result.
Joining an SEO reseller program can provide the solution. By working with a white label SEO agency and acting as the client liaison, you can improve your relationships with your customers. You’ll be able to pursue your professional passions, and still obtain the results you’re after.
Why join a SEO reseller program
Let’s take a closer look at just a few of the reasons why you might consider becoming an SEO reseller.
You can grow your business
One of the most compelling reasons to become an SEO reseller is the freedom it provides.
If you’re feeling stuck and simply don’t have the capacity to bring on more clients, you’ll have no way to grow your business beyond a certain point. Hiring more employees isn’t always financially feasible. If you don’t want that added responsibility, you might assume you’re going to be stagnant for a while.
But your growth shouldn’t be restricted. If you have the motivation to scale your business and feel like you have limited options, you can achieve many of those goals by becoming an SEO reseller. When you pass along SEO fulfillment responsibilities to a reputable agency, you can focus on maintaining relationships with current clients and on lead generation. You’ll have the time and energy to focus on sales and the behind-the-scenes team to fulfill deliverables for those new clients.
Whether you’ve been dreaming of scaling your business or you’re looking for ways to make more money without spending every waking minute at work, a reseller program can offer you the means to reach those goals.
You can lower your costs
Cost containment is a priority for virtually every business. You’ll probably want to do everything you can to eliminate unnecessary expenditures, but identifying areas of waste can be difficult.
Outsourcing your SEO needs can be an excellent way to reduce costs, especially if you’re avoiding hiring an employee. You’ll also be able to eliminate the need for several paid software programs and SEO tools. This will further drive your operating costs down. Essentially, you can streamline your operations and eliminate redundancies.
Along with reducing costs, you’ll also be able to maximize profits. Since SEO resellers determine how much they mark up the costs of SEO services to their clients, you’ll have a lot of flexibility when it comes to profit. Since you’ll have more time to focus on sales, you’ll be able to shift your existing resources while you bring on more clients.
You can improve client results
Even if you know a fair amount about SEO, there’s no way that you can spend all of your time keeping up with trends, developments, and best practices. If you don’t know how to shift gears in the wake of an algorithm update or reporting platform changes, you won’t be able to advise your clients in the correct way.
When you become an SEO reseller and rely on a dedicated team to develop and execute client strategies, you’ll really be putting your clients first. It’s not that you’re not capable of helping your clients, but there are only so many hours in the day! Because you have an obligation to running other parts of your business, something has to give. You’ll want to do everything to make sure that this “something” has nothing to do with poor SEO results.
There are no guarantees with SEO, but you’ll improve your client campaigns by working with experienced professionals. They’ll have both the knowledge and the tools to set up and keep track of SEO campaigns in ways that don’t require sacrifice. That will allow you to devote more of your time to improving client relationships. Really, that’s a huge win for clients. It’ll provide you with a better work-life balance at the same time.
An SEO reseller program
Joining an SEO reseller program might not have initially been on your radar when you started your digital marketing career. But this can be a great way to grow your business, lower costs, maximize profits, and improve client satisfaction. Best of all, it can reduce overwhelm and provide you with more freedom in your everyday life.
This guest blog post was written by Jeff Shipman who is the director of marketing innovation at Semify. A white label SEO agency based in Rochester, New York, Semify helps digital marketing agencies with SEO fulfillment. Before moving to western New York, Jeff earned a bachelor of arts in History and his MBA at St. Bonaventure University.