The importance of an online presence for every business

In recent years, there has been a significant shift to use the internet for nearly everything. People use the internet for social networking, to look up random information, as well as to find what businesses they want to patronize.

This is exactly why the need for an online presence for every business is more important than ever before. Whether people like it or not, we are living in a digital age. This demands all businesses have an online presence.

While it may seem obvious for businesses like marketing firms or online retail stores to have a website, don’t forget that every business needs a strong digital marketing strategy including those that don’t conduct online sales.

If you aren’t on the web, whether you realize it or not, you are likely missing out on customer opportunities. Not only could you potentially look too old school or outdated to current customers, but without an online presence, people looking for your business online will never be able to find you. Learn even more important reasons as to why you need to have an online presence.

3 important reasons you need an online presence

While there are numerous reasons every business should be online, there are three specific reasons that prove every business needs to have an online presence no matter what. Gone are the days of just getting by on word of mouth.

While that is still helpful in getting business, there are even more effective ways to draw in new customers. If you have pushed establishing yourself on the internet or felt it wasn’t important, these reasons should be enough to explain to you why every business needs to have an online presence.

1. Builds and markets your brand

Having a well put-together company with consistent imagery, fonts, colors, and more, can easily entice potential customers and impress the ones you currently have. Think about popular businesses like Apple, Nike, or Coca-Cola. They all have a strong and recognizable brand. Their online presence only promotes their brand.

Those businesses would not have been as well known if it wasn’t for the internet. They made themselves known online and built their brand so now people all over the country know who they are. If you have a business but it’s not online, the only people who will find you are passerbys or miscellaneous people who know about you. Your brand won’t be as impactful as it would be if you had an online presence. 

Even if you already feel like you have an established business with a strong brand, an online presence can only help. If you struggle with creating an online presence, there are plenty of online businesses able to help with that. If there are website design services for something as specific as pediatric offices, then there are online services to help you create your online presence no matter what your business is.

2. Larger customer audience

Word of mouth used to be how new clients would find out about your business. While this is still true, you will have a much larger customer audience you can potentially reach with an online presence. The internet gives businesses the opportunity to reach people they never would have without it. This includes people within your businesses location, and even people outside your location.

While creating a website is the first step, simply having a website might not be enough to get you tons of new customers. You then want to use search engine optimization (SEO), keywords, and content creation. This will make your website and online presence as effective as possible. Implementing marketing strategies will help your website rank higher on Google and reach more people.

If you have more of a niche business and find it difficult to market your business in a competitive field, there are plenty of online resources to help your website be as successful as possible. For example, pediatrician websites can be more difficult to implement SEO for, but there are plenty of SEO resources for medical practices. Utilize online information or businesses to help you if you have a more niche business to market for. 

3. It can build credibility with positive reviews

The internet has the amazing ability to provide potential customers with reviews about a business before they even go in person. This is a huge draw to creating an online presence. Use positive reviews to your advantage as it can bring in a wider range of customers.

Not only that but positive reviews can be the difference between someone coming to your business or not. If there is no information or reviews about your business online, potential customers are more likely to go to a competing business that does have an online presence.

There are plenty of online reputation management tools available to help boost positive online reviews for specific business niches. These tools are designed to increase positive reviews on Google so you have more credibility online.

Review Builder is a good example of this within the medical field. It encourages happy patients to leave their feedback right away after an appointment. Utilize what is available to you to increase positive reviews.

The importance of an online presence

It is important for businesses not to underestimate the importance of an online presence. Having an online presence can build and market your brand. It ensures you have a larger customer audience. It can also help build credibility with positive reviews.

While there are even more beneficial reasons to have an online presence, these three reasons should be enough to encourage every business to get online if they are not already. Whether you sell products and services online or not, in this digital age, every business should have an online presence.

This guest blog article was written by Danielle Duran, owner of Boxwood Digital Marketing, a full service digital marketing agency. She works with RemedyConnect, an all-in-one digital services provider specializing in the healthcare industry. You can follow her on LinkedIn and Twitter.

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